Matthijs van Leeuwen – författare

Arno Siebes graduated in Mathematics from Utrecht University in 1983. He joined CWI in Amsterdam in 1985, and obtained his Ph.D. in 1990 from Twente University. In 2000, he joined Utrecht University, where he took up the chair for Large Distributed Databases, which was later renamed to Algorithmic Data Analysis. He supervised 15 Ph.D. students, some of whom themselves became professors. His key research work has been on data mining and inductive databases. His most impactful contribution is using the minimum description length (MDL) principle for pattern mining, the algorithm known as Krimp led to an important subdomain in data mining. Arno has been a key member of the European data mining and machine learning community. In addition to his work on the Intelligent Data Analysis symposia, he was program co-chair of the first co-located edition of the European Conference on Machine Learning (ECML) and European Conference on Principles and Practice of Knowledge Discovery in Databases (PKDD) and played a key role in the development of this thriving event.Throughout his research and teaching career, Arno has maintained the philosophy that theory should work in practice. The contributions in this Festschrift serve as a reminder of his successes as a researcher and mentor. The chapters are categorized into topical sections on pattern mining, learning and reasoning, and large language models.

Arno Siebes graduated in Mathematics from Utrecht University in 1983. He joined CWI in Amsterdam in 1985, and obtained his Ph.D. in 1990 from Twente University. In 2000, he joined Utrecht University, where he took up the chair for Large Distributed Databases, which was later renamed to Algorithmic Data Analysis. He supervised 15 Ph.D. students, some of whom themselves became professors. His key research work has been on data mining and inductive databases. His most impactful contribution is using the minimum description length (MDL) principle for pattern mining, the algorithm known as Krimp led to an important subdomain in data mining. Arno has been a key member of the European data mining and machine learning community. In addition to his work on the Intelligent Data Analysis symposia, he was program co-chair of the first co-located edition of the European Conference on Machine Learning (ECML) and European Conference on Principles and Practice of Knowledge Discovery in Databases (PKDD) and played a key role in the development of this thriving event.Throughout his research and teaching career, Arno has maintained the philosophy that theory should work in practice. The contributions in this Festschrift serve as a reminder of his successes as a researcher and mentor. The chapters are categorized into topical sections on pattern mining, learning and reasoning, and large language models.

This book constitutes the refereed conference proceedings of the 13th International Conference on Intelligent Data Analysis, which was held in October/November 2014 in Leuven, Belgium. The 33 revised full papers together with 3 invited papers were carefully reviewed and selected from 70 submissions handling all kinds of modeling and analysis methods, irrespective of discipline. The papers cover all aspects of intelligent data analysis, including papers on intelligent support for modeling and analyzing data from complex, dynamical systems.

To facilitate this, IDA 2015 will feature two tracks: a regular "Proceedings" track, as well as a "Horizon" track for early-stage research of potentially ground-breaking nature.

This book constitutes the refereed conference proceedings of the 14th International Conference on Intelligent Data Analysis, which was held in October 2015 in Saint Étienne. France. The 29 revised full papers were carefully reviewed and selected from 65 submissions. The traditional focus of the IDA symposium series is on end-to-end intelligent support for data analysis. The symposium aims to provide a forum for inspiring research contributions that might be considered preliminary in other leading conferences and journals, but that have a potentially dramatic impact. To facilitate this, IDA 2015 will feature two tracks: a regular "Proceedings" track, as well as a "Horizon" track for early-stage research of potentially ground-breaking nature.

Los mensajes visuales son omnipresentes en nuestra vida diaria. Nos bombardean constantemente, tratando de persuadirnos y de orientar nuestro comportamiento. La industria de la publicidad es un gigante que mueve la sorprendente cifra estimada de un trillón de dólares al año. Todo este gasto, ¿es solo un despilfarro o somos más susceptibles a los influjos de la publicidad de lo que creemos? ¿Cuál es el poder secreto de la publicidad? ¿De qué forma intenta influir en nuestro comportamiento?Este libro analiza la publicidad más allá del poder de persuasión de las propias imágenes. En él se explican, describen, analizan y juzgan 33 técnicas psicológicas que se emplean habitualmente en publicidad. Algunas de ellas son fáciles de detectar, otras, más oscuras e insidiosas. Todas las técnicas están apoyadas en un rico catálogo de ejemplos de la mejor publicidad actual e información científica acerca de los principios psicológicos de su funcionamiento. Este no es sólo un libro idóneo para los profesionales y estudiantes de los campos de la comunicación y el diseño, sino una reflexión sobre la sociedad actual valiosa para cualquiera que quiera entender cómo la publicidad influye inconscientemente en nuestro comportamiento.

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!