Rick van Baaren – författare
Visar alla böcker från författaren Rick van Baaren. Handla med fri frakt och snabb leverans.
3 produkter
Persuasión
33 técnicas publicitarias de influencia psicológica
Av Rick van Baaren, Matthijs van Leeuwen m. fl.
E-bok, 2016
190 kr
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Los mensajes visuales son omnipresentes en nuestra vida diaria. Nos bombardean constantemente, tratando de persuadirnos y de orientar nuestro comportamiento. La industria de la publicidad es un gigante que mueve la sorprendente cifra estimada de un trillón de dólares al año. Todo este gasto, ¿es …
Hidden Persuasion
33 psychological influence techniques in advertising
Av Rick van Baaren, Matthijs van Leeuwen m. fl.
E-bok, 2015
205 kr
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book …
Hidden Persuasion
33 Psychological Influences Techniques in Advertising
Av Marc Andrews, Matthijs van Leeuwen m. fl.
Häftad, 2019
227 kr
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?This book …