Matthing Jonas Matthing – författare

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1 produkter

1. 

   Involving Customers In New Service Development

   Av Gustafsson Anders Gustafsson, Matthing Jonas Matthing m. fl.

   E-bok, 2006

   598 kr

   Lägg i varukorg

   This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service …