Mattias Andersson – författare

Note: This is the version of Hello $FirstName that is primarily built on Swedish case studies!

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people''s first name into a subject line.

The book is aimed at all marketers working with personalization, to help them get a clear understanding of the concept and share this with their team to ultimately create better results with the resources at hand. The first and second parts of the book focus on understanding the concept in detail and will be helpful for marketing practitioners of all levels. The last two parts focus on the prerequisites as well as the organizational foundation of personalization and will be particularly helpful to marketing leaders and CEOs wishing to guide their organization towards creating the best possible customer experience.

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"Balancing brand communication with personalized communication is a challenge. To be more relevant, try to understand your customers'' behaviour and preferences. Be consistent expressing your brand message and values. Don''t get lost in data but use it to boost creativity. The combination will build trust and create recognition, and helps create a deeper relationship with your customers. If you don''t believe it - read this book!"

- LARS AXELSSON, CHIEF MARKETING OFFICER, AJ PRODUKTER

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"Hello $FirstName is a truly remarkable book that offers a fresh and insightful perspective on the power of personalization in today''s business landscape and its impact on customers and their experience. The authors'' expertise and passion for the topic shines through, and there are numerous case studies so readers will undoubtedly walk away with newfound knowledge and appreciation for the importance of personalization to take their business to the next level!"

- ANNELIE NÄSSÉN, CHIEF EXECUTIVE OFFICER, FOREX

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"Personalization within marketing is extremely challenging but if done correctly, will become the key to your success. Hello $FirstName is by far one of the best books to help you navigate this complex universe and map out the crucial strategy needed. A must-have for every modern marketer!"

- FREDRIK SALZEDO, DIRECTOR, GLOBAL MARTECH AND AUTOMATIONS, WARNER BROS. DISCOVERY

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"Customer relevance is - and should be - on the lips of any marketeer, but at which point does really the benefits of personalized and one-to-few communication outweigh the costs? Hello $FirstName provides a nuanced and hands-on approach to personalization strategy. A must read for any marketeer who see the value of obsessing even more about their customers!"

- HELENA HOLMSTRÖM, DIRECTOR CUSTOMER AND BRAND, CLAS OHLSON

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"At Wednesday Relations we have a huge interest in the complex topic of personalization to increase relevance for the receiver and revenue for the company. It has quickly become a necessity to have a One2One strategy as consumers get more and more used to relevant messages. Hello $FirstName is highly relevant for supporting you and your organization in setting up processes, organizations, and infrastructure to be successful in the world of personalization."

- MATS GUSTAFSSON, CEO AND FOUNDER, WEDNESDAY RELATIONS 

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Ekonomi behöver inte vara tråkigt och svårt. Det tråkiga är att tappa greppet, att inte ha kontroll. Men det är oftast ganska lätt avhjälpt. Med bara en kvarts hushållsekonomi i veckan kan du skaffa dig koll på din situation och en känsla av trygghet.I den här boken hittar du tipsen du kan ha nytta av om du vill få ut mer av dina pengar. Du får till exempel vägledning i frågor som:- Hur förhandlar man om bolåneräntan med sin bank?- Hur mycket kostar egentligen bilen varje dag?- Vad är smartast, storhandla eller inte?- Hur mycket är rimligt att tonåringarna betalar medan de bor hemma?- Vad är viktigt att tänka på när man flyttar ihop, skiljer sig, köper hus, får barn, närmar sig pensionen?Det roliga med ekonomi är att små åtgärder kan ge stora resultat, som tar dig från ekonomistress till balans i tillvaron.

Ha, ha, ha – haveri!

Dags för tävling i superskolan! Bella hamnar i Mollys lag och det borde ju vara jätteroligt. För Mollys superkraft är att få folk att skratta. Men är det alltid bra att vara på gott humör? Och vad händer när skrattet döljer andra viktiga känslor?

Det finns inga känslor som är fel! Men ibland är det svårt att våga visa vad vi faktiskt känner. Och ibland kan det till och med bli farligt. Mattias Andersson gestaltar vardagsdilemman med magiska inslag. De rika illustrationerna gör det här till en bra tröskelbok för den ovana läsaren som behöver lite spänning. Ett farligt skratt är den nionde fristående boken i serien Superskolan.