Rasmus Houlind - Böcker
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4 produkter
4 produkter
266 kr
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The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Hello $FirstName
Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity.
Häftad, Engelska, 2023
345 kr
Skickas inom 3-6 vardagar
345 kr
Skickas inom 3-6 vardagar
Hello $FirstName - Norwegian Case Studies
Profiting from Personalization in Norway
Häftad, Engelska, 2023
345 kr
Skickas inom 3-6 vardagar