Mengmeng Zhao – författare

This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.Bringing together insights from dedicated researchers, successful practitioners and keen observers of Chinese social media, this volume sheds light on various facets of Chinese social media. It explores issues such as social media governance, platformisation, creativity, censorship, media affordance and representation. The chapters also investigate distinctive Chinese social media phenomena and practices, including the 'momo army', the trend of sending text as voice messages, various humorous meme cultures and the unique 'danmaku' (bullet screen comments) feature prevalent on live-streaming and video-on-demand platforms. The industry-related chapters provide valuable insights into the intersection of social media and contemporary art, music, e-music and non-fungible tokens in China.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

This two-volume set offers an up-to-date exploration of Chinese social media through 26 research chapters approached from different theoretical and methodological perspectives within and beyond the field of media and communication studies.The set aims to outline the current landscape of Chinese social media from insider, intercultural and interdisciplinary perspectives. Dedicated to research from insider perspectives, the first volume provides accounts of Chinese social media developments and sheds light on the logics of social media functioning in China, based on case studies and empirical analyses of platforms such as Xiaohongshu, WeChat and Douyin. The second volume brings together thirteen original chapters that together provide a panoramic view of Chinese social media through an intercultural and interdisciplinary lens. By examining these digital spaces from diverse cultural perspectives and across multiple academic disciplines, the book illuminates the complex dynamics at play in the Chinese digital landscape and their implications for global digital communication.This set will be an essential read for scholars and university students of media and communication, social media and China studies, as well as industry professionals and anyone interested in Chinese social media.

This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.Bringing together insights from dedicated researchers, successful practitioners and keen observers of Chinese social media, this volume sheds light on various facets of Chinese social media. It explores issues such as social media governance, platformisation, creativity, censorship, media affordance and representation. The chapters also investigate distinctive Chinese social media phenomena and practices, including the 'momo army', the trend of sending text as voice messages, various humorous meme cultures and the unique 'danmaku' (bullet screen comments) feature prevalent on live-streaming and video-on-demand platforms. The industry-related chapters provide valuable insights into the intersection of social media and contemporary art, music, e-music and non-fungible tokens in China.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.Bringing together insights from dedicated researchers, successful practitioners and keen observers of Chinese social media, this volume sheds light on various facets of Chinese social media. It explores issues such as social media governance, platformisation, creativity, censorship, media affordance and representation. The chapters also investigate distinctive Chinese social media phenomena and practices, including the 'momo army', the trend of sending text as voice messages, various humorous meme cultures and the unique 'danmaku' (bullet screen comments) feature prevalent on live-streaming and video-on-demand platforms. The industry-related chapters provide valuable insights into the intersection of social media and contemporary art, music, e-music and non-fungible tokens in China.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.