Chinese Social Media

Xiaying XU is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media. Mengmeng ZHAO is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability, and ESG. She teaches public relations and communication research part-time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing. May Ying WANG is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.

• Volume 1 1. Chinese Social Media Updated Part 1: Social Media (Re)Presentations 2. “Openly Sexy” but “Not to be Shared on WeChat Moments”: A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu 3. The Affective Assemblage: China’s Silver Wanghong in Douyin 4. Behind the Pink Dinosaurs: Studying Momo’s Behaviour Under Anonymous but Discrete Groups Part 2: Prominent Chinese Social Media Phenomena 5. How Can You Leave a Voice Message: Trans-Media Intersensorial Spectacle in Chinese Social Media 6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue 7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming 8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming 9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory Part 3: Personal Growth, Career Development and Industry Perspectives 10. Informal Language Learning through China’s Social Media Platforms 11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study 12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-musicals 13. Transformations and Insights: Decentralized Communication of Contemporary Art on Chinese Social Media 14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED’s R-SPACE Volume 2 1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media Part 1: Intercultural Perspectives 2. Transnational Identities of Chinese International Students on WeChat and Instagram: A Perspective of Polymedia Repertoire 3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of Chinese Female International Students on Xiaohongshu 4. Decoding Truths in Digital Interculturality: A Case Study on Australian Influencers on Chinese Social Media Platforms 5. The Motivations Underlying Foreigners’ Desire to Join Chinese Social Media Platforms: A Research Based on the Social Cognitive Career and Motivation Theory 6. “Our Malaysia, Sincerely Wish You Better and Better”: The Local Chinese Identity Construction by “Malaysia Cousin” from Douyin: A Discourse-Historical Approach 7. Social Media Use and Online Political Participation: A Comparative Study of China and the USA Part 2: Interdisciplinary Perspectives 8. Big Data Analysis and Customer Engagement of Live Streaming in China 9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on Chinese Social Media Data 10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments on the Video Sharing Platform Bilibili 11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users 12. Forgive or Not? The Impact of Textual Paralanguage and Product Involvement on Consumer Forgiveness after Service Failures across Different Cultures 13. Digital Mourning on Chinese Social Media: The Affective National Episode of Li Wenliang’s Death 14. The Impact of Emotional Connectedness on Attitudes towards Advertisements on Facebook and WeChat: A Comparative Study in Macao