Michael A. Crom – författare

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:• How to find prospects from both existing and new accounts• The importance of doing research before approaching potential customers• How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)• How to reach the decision makers• How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Take Command offers powerful tools and time-tested methods to help you take charge of your thoughts, relationships and future. A successful life starts with the self. How do we use the power of mindset to deal with stress and anxiety, gain perspective on negative emotions, and build resilience? Once we understand our inner lives, how do we create enriching, rewarding, and enduring relationships? How do we deal with difficult people and manage conflict? After mastering our thoughts and relationships, how do we live courageously and bring out the best in ourselves and other people?For more than one hundred years, the wisdom of Dale Carnegie has provided millions of people around the world with richer, more fulfilling relationships and a happier way of life. Now, Take Command combines decades of Dale Carnegie’s award-winning training into a master text that tells you everything you need to know about the art of human relations. Based on expert research and interviews with more than a hundred high-performing leaders, this book gives you the strategies you need to unlock your full potential and create the life you want.