Michael B. Goodman - Böcker
626 kr
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611 kr
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Corporate Communication and Media Relations: Tactical Guidelines for Strategic Practice
251 kr
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This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline.
Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.
251 kr
Skickas inom 7-10 vardagar
Knowledge of the people, organizations and companies you work with is essential. Becoming acquainted and eventually immersed in the history, geography, values, traditions, taboos, mindset, prejudices, and legal systems of someone else is an essential step to successful relationships with people from other parts of the world. Knowledge of the culture and management practices of their company is the second step toward success -- how they make decisions; how they organize; how they work together; how they view the outside world; how they tolerate risk; how they settle disagreements; how they run meetings; how they view time; how they demonstrate their mission and values. The ability to work and manage in a global environment is a great benefit to your company.
Understanding of the global environment empowers you and your company with the confidence to compete with world-class companies. Understanding other cultures and people gives managers and executives the confidence to work faster, smarter, and more efficiently and ultimately more profitably.