Michael B. Goodman – författare
Visar alla böcker från författaren Michael B. Goodman. Handla med fri frakt och snabb leverans.
10 produkter
Corporate Communication
Theory and Practice
Häftad, 1994
519 kr
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Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate …
Corporate Communications for Executives
Häftad, 1998
502 kr
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This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice.Communication becomes more complex as businesses compete in a global environment. The complexity brought on …
Corporate Communication
Strategic Adaptation for Global Practice
Av Michael B. Goodman, Peter B. Hirsch
Häftad, 2010
626 kr
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The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. …
Corporate Communication
Transformation of Strategy and Practice
Av Michael B. Goodman, Peter B. Hirsch
Häftad, 2020
532 kr
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The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. …
Corporate Communication
Transformation of Strategy and Practice
Av Michael B. Goodman, Peter B. Hirsch
Inbunden, 2020
2144 kr
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The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. …
Corporate Communication and Media Relations: Tactical Guidelines for Strategic Practice
Av Michael B. Goodman, Peter B. Hirsch
Häftad, 2012
268 kr
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The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. …
Corporate Communication
Tactical Guidelines for Strategic Practice
E-bok, 2012
91 kr
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The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. …
Intercultural Communication for Managers
Häftad, 2013
268 kr
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Since 2008 the world has experienced the meltdown of its financial markets, followed by a devastating and protracted global recession, as well as numerous regional armed conflicts. Professionals in multi-national corporations face the challenges of a rapidly changing global economy, a revolution in …
Intercultural Communication for Managers
E-bok, 2013
127 kr
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People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace …
Corporate Communication
Strategic Adaptation for Global Practice
Av Michael B. Goodman, Peter B. Hirsch
Inbunden, 2010
1150 kr
Tillfälligt slut
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. …
