Corporate Communications for Executives

Michael B. Goodman is Professor and Director of the Master of Arts Program in Corporate and Organizational Communication at Fairleigh Dickinson University. He is the editor of Corporate Communication: Theory and Practice, also published by SUNY Press, as well as the author of Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Write to the Point: Effective Communication in the Workplace; Contemporary Literary Censorship; William S. Burroughs: A Reference Guide; and William S. Burroughs.

"The topic is of considerable significance. Clearly, corporate executives today and in the future must be aware of the globalization phenomenon. This book contains some exciting information about future trends." — Tom McPhail, University of Missouri–St. Louis"The underscoring of the importance of ethics in the corporation is the major significant contribution of this book. I was impressed with the author's approach to ethics from so many different angles in so many of the chapters, and I was pleased that ethics was not treated as an obligatory subject that was added as an afterthought to be 'politically correct,' the way it is treated in most textbooks on organizational communication. There are numerous books in the area of corporate communications. However, few take as broad a view of the subject as this one." — Richard J. Dieker, Western Michigan University

• Acknowledgments Preface 1. An Overview of Corporate Communication Corporate Communication and Its Strategic ImportanceDeveloping a Corporate Communication Philosophy2. Corporate Communication Practice Skills and Talents for IndividualsSmall and Large Group RequirementsPresentations: Meetings and SpeechesSelecting MediaBecoming a Multimedia ProfessionalSelected CommentaryThe Odor of Mendacity: Root Causes of Poor Corporate CommunicationEdmond H. Weiss3. Corporate Communication and Corporate Culture Defining a Corporation's CultureSigns of a Culture in TroubleCorporate Culture ChangesPerpetuating Corporate CultureSelected CommentaryCommunication and Change: Effective Change Communication is Personal, Global, and ContinuousMichael B. Goodman, Karen E. Willis, Virginia C. HolihanInterpersonal Stress in the Organization: The Role of Psychological FusionPaul P. BaardCase StudyCorporate Culture: Add 99 Years of SeasoningElliott Hebert4. Corporate Identity Mission Statements and Corporate PhilosophiesLogos, Letterhead, and Annual ReportsAdvertising and Company PerceptionInternal Perception ProgramsExternal Communication and Perception of Company ImageRelations with Various PublicsOutreach ProgramsGovernment Relations: Local, State, and Federal Regulators and AgenciesCustomer RelationsPublic Broadcasting Sponsorships and Corporate IdentityMisconception: Public TV and Corporate AdvertisingPublic TV and the Corporate MarketplaceCase StudyThe Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication ServicesDavid H. Ostroff, Dawn Donnelly, Alan Fried5. Corporate Citizenship and Social Responsibility The Corporation as CitizenCorporate Citizenship PolicyBenefits of Corporate CitizenshipBuilding Equity through Community RelationsThe "New England Approach"Selected CommentaryCorporate Social Responsibility: New Ways of Making a ProfitPatricia SicconeSelling Science to SocietyLinn A. WeissCrime, Business Ethics, and Corporate CommunicationVaughana Macy Feary6. Corporate Communication and Meeting the Press Meeting the Press: General CriteriaMeeting the Press: Some GuidelinesWall Street: The Financial PressMain Street: The Hometown MediaPark Avenue: National NewspapersIndustrial Boulevard: The Trade PublicationsResearch Plaza: Professional JournalsBroadway: Entertainment MediaCase StudiesThe Case of the VP for External CommunicationOrange & Rockland Utilities, Inc. and Subsidiaries"Get Tough on Crime: But Don't Lock 'em in My Back Yard"Diana Vance7. Corporate Communication and Crisis Stages of a Crisis and the Corporate ResponseCrisis Communication PlansResponding to Pressure Groups"Green" Issues and Crisis PreparationSelected CommentarySupplying Your Own Banana PeelsMarion K. PinsdorfCase StudyToward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain TimesLinda M. Dulye8. Corporate Communication and Technology Understanding Information and TechnologyUsing Media TechnologiesVoice Mail, E-mail, LAN, the Internet, the World Wide WebOrganizations and People Suitable for Technical InnovationThe Influence on LanguageTechnological ImpactImpact of Technological Innovation on the Corporation, on People, on ProcessInformation and Electronic MediaSelected CommentaryAnytime, Anywhere: The Social Impact of Emerging Communication TechnologyValerie PeruginiCase StudyEfforts to Simplify Human-Computer CommunicationMichael W. Cusack9. Corporate Communication in Global Markets The Logistics of an Overseas AssignmentWho to ContactCommunication in the New EuropeCommunication and the Pacific RimCommunication with Developing CountriesCommunication Technologies Overcome Barriers of Time and SpaceSelected CommentaryEurope and the European UnionMichael B. GoodmanAfterword Further Reading Index of Essay and Case Authors Subject Index