Michael Hanke – författare

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategyWritten by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategyWritten by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

Digital properties & features

E-marketing

E-sales & distribution

Web customer service

E-commerce organization

E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

Digital properties & features

E-marketing

E-sales & distribution

Web customer service

E-commerce organization

E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Lektüreschlüssel für Schülerinnen und Schüler helfen, die meistgelesenen Werke des Deutschunterrichts besser zu verstehen: knapp, zielgenau, übersichtlich - und zu einem unschlagbar günstigen Preis. Jeder Band enthält: Erstinformationen zum Werk - Inhaltsangabe - Personen (Konstellationen) - Werk-Aufbau (Strukturskizze) - Wortkommentar - Interpretation - Autor und Zeit - Rezeption - Checkliste zur Verständniskontrolle - Lektüretipps mit Filmempfehlungen - Raum für Notizen.

Lektüreschlüssel für Schülerinnen und Schüler helfen, die meistgelesenen Werke des Deutschunterrichts besser zu verstehen: knapp, zielgenau, übersichtlich - und zu einem unschlagbar günstigen Preis. Jeder Band enthält: Erstinformationen zum Werk - Inhaltsangabe - Personen (Konstellationen) - Werk-Aufbau (Strukturskizze) - Wortkommentar - Interpretation - Autor und Zeit - Rezeption - Checkliste zur Verständniskontrolle - Lektüretipps mit Filmempfehlungen - Raum für Notizen.

Im Dezember 2012 diskutierten in Brasilien, an der Universidade Federal Rio Grande do Norte, Natal, renommierte Medien- und Kommunikationswissenschaftler über Vilém Flusser (1920-1991), vormals Professor für Kommunikationsphilosophie in São Paulo, und seine Bedeutung für die Medienkultur heute. Der vorliegende Band dokumentiert die dort vorgetragenen Referate erstmals und in deutscher Sprache.

Spiel und Medien gehören zu den Menschen, umso mehr, je weiter die Computerisiserung und Mediatisierung der Gesellschaft voranschreiten. All dies nimmt bei Vilém Flusser, einem der Pioniere der Kommunikations- und Medienphilosophie, eine bedeutsame Stellung ein, was den Anlaß dafür bot, dem Thema Medien und Spiel das II. Internationale Symposium zur Medienkultur nach Vilém Flusser zu widmen. Dabei war die leitende Idee, mit Impulsbeiträgen der Referenten und den jeweils anschließenden gemeinsamen Diskussionsrunden einen intensiven wissenschaftlichen Austausch zu fördern, dessen Anregungen in die ausgearbeiteten Beiträge einfließen konnten.