Michael Ventura – författare

I believe that empathy has been the most underrated characteristic of the biggest winners in society. Everybody should read this book. -- Gary Vaynerchuk__________Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy - the ability to see the world through someone else's eyes - could be what your business needs to innovate, connect, and grow.Having built his career working with iconic brands and institutions such as Google and Nike, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding - your consumers, your colleagues, and yourself - and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies on how to make lasting connections and evolve your business internally as well as externally.This ground-breaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.

Michael Ventura's owned only one car his entire life: a green '69 Chevy Malibu. Its wheels have crisscrossed the American landscape over more miles than a round trip to the moon. From Times Square to Terlingua, from Maine to Los Angeles, from Austin to Deadwood, Ventura has chronicled the continent in "a kind of switchback journey in image and thought." His essays convey a tactile and intimate relationship with land and people—and of course the car. Ventura's distinctive voice and vision are familiar to readers of the Austin Chronicle (where many of these pieces first appeared), as well the Austin Sun, Psychotherapy Networker, and LA Weekly. In this collection, its title borrowed from a Butch Hancock song, the essays switch lanes with Hancock's evocative black-and-white photographs. Slowing down to take notice of a makeshift shrine in the Texas Panhandle or zipping along the New York Thruway before dawn, Ventura captures the details that make us think profoundly about work, music, poverty, beauty, our home on the planet and in the universe. About volcanoes and the Very Large Array. About friends and companions. About gods and goddesses and God. With Lubbock, Texas, and the Southwest as the book's home base, If I Was a Highway roams widely and freely as Ventura takes readers on an unforgettable journey not only into the country but into the soul.