Mike Luck – författare

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both. This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features: * an explanation of how managed markets provide the context for market research * a comprehensive guide to choosing the appropriate survey method * recommendations for commissioning, monitoring and implementing results * practical advice on producing successful student projects * a comparative international perspective.Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies.

With recent social trends and developments in health care policy, the health of men is high on the political agenda. Men's Health: Perspectives, Diversity and Paradox examines and clarifies what is known about the socialisation of boys and men. The book shows how this influences the ways in which they maintain their health, how they respond to illness, and why they do or do not seek help. It also includes personal stories and poems by men. The text reviews research on health, gender and masculinity, and describes recent research on the health of men at work. The research forms the basis for exploring how national, regional and local strategies can be developed to improve men's health.The book is intended for medical, nursing and social science students, and health service managers and professionals. It is relevant for academic departments of public health, social medicine, general practice, nursing, health sciences, women's studies, gender studies, public policy and administration, and sociology. It is also intended for those working in public health, community and mental health, primary health, and social services.