Mike Peters - Böcker

Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain.With hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group.Innovation in Hospitality and Tourism examines:product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much moreInnovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain.With hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group.Innovation in Hospitality and Tourism examines:product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much moreInnovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

The British Airborne landings on Sicily are the least known and, without doubt, the most fraught with political and technical strife. Newly formed Airlanding troops were delivered into battle in gliders they knew little about. The men of the Glider Pilot Regiment (GPR) had self-assembled the gliders while living in the empty packing cases. They accomplished this complex and technically challenged task while living on fly-ridden, dusty North African airfields. After only a few hours of conversion training they took off for a night flight across the Mediterranean Sea that was to end in near-catastrophe.With over three hundred soldiers drowned off Sicily that night in July 1943, the first major operation attempted by the British using gliders almost ended in total disaster. In fact a few Airborne troops reached dry land and attacked their objectives. Shining examples of collective and individual acts of courage rocked the Italian and German defenders. This book tells the controversial story of that first mass glider operation and the men who proved the GPR motto Nothing is Impossible.This is the first account of the Sicily air landing operation.

In February 1942, a reconnaissance party of United States Army Air Forces officers arrived in England. Firmly wedded to the doctrine of daylight precision bombing, they believed they could help turn the tide of the war in Europe. In the months that followed, they formed the Eighth Air Force - an organization that grew at an astonishing rate. To accommodate it, almost seventy airfields were hastily built across the eastern counties of England.  At the heart of the Eighth Air Force were its bombardment groups, each equipped with scores of heavily armed, four-engine bombers. These Boeing B-17 Flying Fortresses and Consolidated B-24 Liberators were soon punching through the enemy's defences to bomb targets vital to its war effort. They were crewed by thousands of young American airmen, most of whom were volunteers. This book tells the story of just one "Bomb Group" - the 381st, which crossed the Atlantic in May 1943. Arriving at RAF Ridgewell on the Essex-Suffolk border, its airmen quickly found themselves thrown into the hazardous and attritional air battle raging in the skies over Europe.Bomb Group follows the 381st's path from its formation in the Texan desert, to its 297th and final bombing mission deep into the heart of Hitler's Third Reich. It is the remarkable story of one group and the part it played in the strategic bombing campaign of "The Mighty Eighth."

"The authors do a good job using the diaries, interviews, and books written by group members to convey a vivid—sometimes too vivid—picture of war at its most elemental." —The Journal of the Air Force Historical Foundation_x000D__x000D_In February 1942, a reconnaissance party of United States Army Air Force officers arrived in England. Firmly wedded to the doctrine of daylight precision bombing, they believed they could help turn the tide of the war in Europe. In the months that followed, they formed the Eighth Air Force – an organization that grew at an astonishing rate. To accommodate it, almost seventy airfields were hastily built across the eastern counties of England.At the heart of the Eighth Air Force was its bombardment groups, each equipped with scores of heavily armed, four-engine bombers. These Boeing B-17 Flying Fortresses and Consolidated B-24 Liberators were soon punching through the enemy's defenses to bomb targets vital to its war effort. They were crewed by thousands of young American airmen, most of whom were volunteers.This book tells the story of just one "Bomb Group" – the 381st, which crossed the Atlantic in May 1943. Arriving at RAF Ridgewell on the Essex-Suffolk border, its airmen quickly found themselves thrown into the hazardous and attritional air battle raging in the skies over Europe. The 381st’s path led from its formation in the Texan desert, to its 297th and final bombing mission deep into the heart of Hitler’s Third Reich. This is the remarkable story of one group and the part it played in the strategic bombing campaign of "The Mighty Eighth."

"Governance is about managing networks". This quote from political scientist Rod A.W. Rhodes pioneered a whole series of governance studies in different disciplines. Accordingly, destination governance describes the collective management of tourism destinations. Promoting collective action in tourism destinations means dealing with a myriad of different actors and applying various instruments. Probably the most basic requirement is to take into account the peculiarities of every single destination. Therefore, this book approaches the issue of contemporary destination governance from a case study point of view focusing on 16 destinations. In contrast to other publications in the field of destination governance, the book concentrates on the discussion of cases and the peculiarities of destinations which influence the destination governance. It demonstrates how different theories from the fields of organizational studies, strategic management, tourism research and sociology can enlighten our understanding of particular real-world situations. Last but not least the bottom-up approach supports practitioners and students by making otherwise complex theories accessible to a broader audience.

Takes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how statistics can be used by managers in their work.' - Dr Terri Byers, Assistant Professor, University Of New Brunswick, Canada A book about introductory quantitative analysis, the authors show both how and why quantitative analysis is useful in the context of business and management studies, encouraging readers to not only memorise the content but to apply learning to typical problems. Fully up-to-date with comprehensive coverage of IBM SPSS and Microsoft Excel software, the tailored examples illustrate how the programmes can be used, and include step-by-step figures and tables throughout. A range of ‘real world’ and fictional examples, including "The Ballad of Eddie the Easily Distracted" and "Esha's Story" help bring the study of statistics alive. A number of in-text boxouts can be found throughout the book aimed at readers at varying levels of study and understanding

Back to Basics for those struggling to understand, explain concepts in the most basic way possible - often relating to interesting or humorous examples Above and Beyond for those racing ahead and who want to be introduced to more interesting or advanced concepts that are a little bit outside of what they may need to know Think it over get students to stop, engage and reflect upon the different connections between topics A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content compliment the book. An ideal resource for undergraduates taking introductory statistics for business, or for anyone daunted by the prospect of tackling quantitative analysis for the first time.