Mohd Hafiz – författare
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4 produkter
4 produkter
Inbunden, Engelska, 2013
3 311 kr
Skickas inom 10-15 vardagar
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- Hospitality and tourism management- Hospitality and tourism marketing- Current trends in hospitality & tourism- Technology, advancement and innovation in hospitality and tourism- Green hospitality and tourism- Food service and food safety- Relevant areas in hospitality and tourismHospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
E-bok
PDF, Engelska, 20133 951 kr
Läs direkt efter köp
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:-
E-bok
Engelska, 20133 951 kr
Läs direkt efter köp
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 23 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- Hospitality and tourism management- Hospitality and tourism marketing- Current trends in hospitality & tourism- Technology, advancement and innovation in hospitality and tourism- Green hospitality and tourism- Food service and food safety- Relevant areas in hospitality and tourismHospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
E-bok
Engelska, 20193 340 kr
Läs direkt efter köp
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.