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E-bok
PDF, Engelska, 20011 772 kr
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This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the ‘mise en abyme’, to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare’s rhetoric, the structural design of Margaret Atwood’s writings and the changing fashions in fictional landscape description. Thus, these analyses of ‘the motivated sign’ represent yet another strong challenge to “Saussure’s dogma of arbitrariness” (Jakobson).
E-bok
PDF, Engelska, 19991 967 kr
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The recent past has seen an increasing interest in iconicity especially among linguists. This collection puts the interdisciplinary study of iconic dimensions (comprising what has been termed ‘imagic iconicity’, as well as ‘diagrammatic iconicity’, i.e. iconicity of a more abstract and less semiotic type) on the map, paying special attention to the use of iconicity in literary texts. The studies presented here explore iconicity from two different angles. A first group of authors brings into focus how far the primary code, the code of grammar is influenced by iconic motivation (with contributions on rules involved in discourse; rules in word formation; and phonological rules), and how originally iconic models have become conventionalized. Others go one step further in exploring how, for instance, the presence of iconicity can tell us more about the structure of human cognition, or how the “iconicist desire for symmetry” can be related to the symmetry of the human body. A second group of contributors is more interested in the presence of iconicity as part of the secondary code, i.e. in how speakers and writers remotivate or play with the primary code; how they concretise what has become conventional or how they use form to add to meaning in literary texts, commercial language and in the new electronic use of texts.