Natasha Innocenti – författare

Pandemics bring the world to a standstill. All economies are based on confidence, yet during and after a pandemic, uncertainty and fear abound. The entire professional services sector the world over - which includes law firms, accounting firms, brokerages, consulting firms, etc. - are cash-based, people-centric, and relationship-driven businesses. The rapid changes to relationships - both professional and personal - caused by a pandemic are structural and deep. The definition of "business as usual" is altered, and all professional services providers need to adapt and change quickly to respond to the new ways that employees, clients, and everyone else will behave, communicate, buy, and use their services in the future. The speed at which information travels will not slow down.

Pandemics bring the world to a standstill. All economies are based on confidence, yet during and after a pandemic, uncertainty and fear abound. The entire professional services sector the world over - which includes law firms, accounting firms, brokerages, consulting firms, etc. - are cash-based, people-centric, and relationship-driven businesses. The rapid changes to relationships - both professional and personal - caused by a pandemic are structural and deep. The definition of "business as usual" is altered, and all professional services providers need to adapt and change quickly to respond to the new ways that employees, clients, and everyone else will behave, communicate, buy, and use their services in the future. The speed at which information travels will not slow down.

Research suggests that there are gender differences in business development. Regardless of industry, women tend to develop relationships for the intrinsic value of those relationships, while men do so for the potential yield those relationships may bring. Men approach prospects with the goal of obtaining business, whilst women''s goal is to build ties. A gross generalization? Maybe. But the fact is, there are still far more men in partnership and leadership roles than women, and business development - the people you know, your order book, and your ranking within an organization - is key to that. The book features multiple contributions from women across the globe, looking at the skills and techniques, experiences and talents that female lawyers use to develop their practices and grow their order books, acting as both inspiration and motivation to its readers. Developing successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession is a challenge for many women lawyers. Where many senior partners have developed business by playing golf or taking their clients for cigars and steaks, women need to find a different way to develop business based upon their own personal interests and strengths.

As of 2023, women still only make up 32% of full equity partners in private practice law firms. Business development – the people you know, your order book, and your ranking within an organization – is key to closing this gap. It might be a generalisation to say that women do business development differently to men, but it tends to hold true. Crafting successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession is a challenge for many women lawyers, who find that the status quo doesn’t work for them.Business Development for Women Lawyers features multiple contributions from women across the globe, looking at the skills and techniques, experiences, and talents that female lawyers use to develop their practices and grow their order books, acting as both inspiration and motivation to its readers. Chapters on marketing and social media, networking at events, building reputation, and becoming a successful rainmaker make this is an essential read for women looking to develop business based upon their own personal interests and strengths.With new chapters on mentoring and coaching, in-house practice, and utilising AI, this new edition will equip readers with actionable strategies to grow and develop their business.