Naveed Yasin – författare

In a rapidly dynamic global economy, creative industries are at the forefront of innovation, shaping the cultural and economic landscapes of nations. Entrepreneurship in the Creative Industries offers a fresh, insightful exploration into the unique entrepreneurial dynamics within the Arabian Gulf and Asia.

This compelling book brings together contemporary perspectives from two diverse and rapidly growing regions, uncovering the challenges, opportunities, and strategies employed by creative entrepreneurs. Through a series of case studies, critical analyses, and expert contributions, this book provides unique insights into the key creative sectors such as media, entertainment, design, and the arts, highlighting the intersection of tradition and modernity, cultural identity, and globalization.

Whether you are an academic, a creative professional, or an entrepreneur, this book provides practical insights and valuable lessons for navigating and thriving in today’s creative economy in the Arabian Gulf and Asia. Discover how creativity meets commerce in this essential guide to entrepreneurial success across some of the most vibrant and fast-growing creative hubs in the world.

In a rapidly dynamic global economy, creative industries are at the forefront of innovation, shaping the cultural and economic landscapes of nations. Entrepreneurship in the Creative Industries offers a fresh, insightful exploration into the unique entrepreneurial dynamics within the Arabian Gulf and Asia.

This compelling book brings together contemporary perspectives from two diverse and rapidly growing regions, uncovering the challenges, opportunities, and strategies employed by creative entrepreneurs. Through a series of case studies, critical analyses, and expert contributions, this book provides unique insights into the key creative sectors such as media, entertainment, design, and the arts, highlighting the intersection of tradition and modernity, cultural identity, and globalization.

Whether you are an academic, a creative professional, or an entrepreneur, this book provides practical insights and valuable lessons for navigating and thriving in today’s creative economy in the Arabian Gulf and Asia. Discover how creativity meets commerce in this essential guide to entrepreneurial success across some of the most vibrant and fast-growing creative hubs in the world.

This contemporary book offers valuable insights on digital technology and entrepreneurship education, highlighting the importance of adopting creative digital approaches to learning and teaching.  It raises the questions as to whether the current approaches utilised to convey entrepreneurial knowledge are adequate enough when preparing graduates for prospective careers. 

The book directly addresses the need for effective practices in teaching and reinforces the rising interest and resilience in entrepreneurship. Comprising a number of distinct chapters that illuminate digitally assisted teaching methods that are used in practice to champion student engagement when learning enterprise and entrepreneurship. The contemporary practices allude to the notion that the adoption of simulations and game-based learning increases student’ comprehension, helps in retention of knowledge, and is an excellent way to introduce new content. 

With the substantial challenges caused by the global pandemic this book is a vital resource at a time when blended learning is the new norm and mode of instruction in Higher Education.  It is ideal for researchers, instructors and students with a keen interest in game-based approaches, as it encourages application and outlook towards entrepreneurship education.