Denis Hyams-Ssekasi – författare

This contemporary book offers valuable insights on digital technology and entrepreneurship education, highlighting the importance of adopting creative digital approaches to learning and teaching.  It raises the questions as to whether the current approaches utilised to convey entrepreneurial knowledge are adequate enough when preparing graduates for prospective careers. 

The book directly addresses the need for effective practices in teaching and reinforces the rising interest and resilience in entrepreneurship. Comprising a number of distinct chapters that illuminate digitally assisted teaching methods that are used in practice to champion student engagement when learning enterprise and entrepreneurship. The contemporary practices allude to the notion that the adoption of simulations and game-based learning increases student’ comprehension, helps in retention of knowledge, and is an excellent way to introduce new content. 

With the substantial challenges caused by the global pandemic this book is a vital resource at a time when blended learning is the new norm and mode of instruction in Higher Education.  It is ideal for researchers, instructors and students with a keen interest in game-based approaches, as it encourages application and outlook towards entrepreneurship education.

Presenting a collection of case studies on immigrant and migrant entrepreneurship, this book offers an understanding of the phenomenon as a creation of a distinctive labor market that leads to innovation, productivity, and economic growth. As such, it contributes to SDG 8: ''Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.''

Reflecting on the increasing interest in the subject, contributors provide new perspectives of migrants in diaspora, thus offering a better grasp of lived experiences. Chapters explore the common adversities that immigrant entrepreneurs face, such as the lack of knowledge in terms of operations of the host country market, dealing with unfair treatment, and the subsequent challenge of building long term relationships with locals.  Focusing on individual migrant entrepreneurship cases and the recurrent challenges that such entrepreneurs encounter, many of the chapters are written by academics who are migrants with entrepreneurial experiences, which brings a unique insight into the topic.

Exploring issues such as gender and enterprise, family business, and entrepreneurial activities, this distinctive collection provides a comprehensive overview of varied experiences of migrant entrepreneurs in both developed and developing countries.

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.