Naznin Tabassum – författare

Patriarchy and Gender Stereotypes in the Contemporary World offers a thorough analysis of the stereotyping of women, particularly in organisations and higher education.

The book considers both theoretical and empirical evidence and articulates the potential for transforming perceptions of women at work and in society, emphasising the importance of understanding the pictures created in our heads by gender stereotypes and their impact both positively and negatively on the status of women. In addition, the authors consider gender stereotypes from different countries and generations, providing a uniquely detailed description of how patriarchy operates across cultures and time.

The book is a key textbook and research reference for students, researchers, policymakers, academicians, and activists working on gender studies.

Patriarchy and Gender Stereotypes in the Contemporary World offers a thorough analysis of the stereotyping of women, particularly in organisations and higher education.

The book considers both theoretical and empirical evidence and articulates the potential for transforming perceptions of women at work and in society, emphasising the importance of understanding the pictures created in our heads by gender stereotypes and their impact both positively and negatively on the status of women. In addition, the authors consider gender stereotypes from different countries and generations, providing a uniquely detailed description of how patriarchy operates across cultures and time.

The book is a key textbook and research reference for students, researchers, policymakers, academicians, and activists working on gender studies.

This book explores the meaning, perceptions, historical and current cultural and psychological roots of gender stereotypes and patriarchy in the workplace. It provides a comprehensive analysis of the types of stereotypes, their origins, and theoretical underpinnings as well as a comparison of the different paradigms across cultures. As the narrative progresses, the book then provides a conceptual model of impact of gender stereotyping on female expatriates and provides evidence of women’s experiences at work and in the society from across different countries. It also shows mindsets across different generations and examines the possible impact of generative AI tools. This all reveals how this phenomenon still exists despite the increased number of women in workforce and how these stereotypes perpetuate harmful norms that limit individual potential, reinforce inequality, and enhance discrimination. Relevant for scholars, researchers, students, practitioners, and policy makers, this book encourages readers to self-reflect on their own internalized beliefs and biases, paving the way for personal growth and societal transformation.

Strategies are integral to growth, expansion and sustainability of modern corporations.  The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations.