Neha Zaidi – författare

This book comprehensively covers the evolution of advanced learning pedagogy and innovative technologies like open educational resources and blended learning models. It specifically talks about the future of technology-enhanced learning and how advanced technology and government policies together are trying to impact learning outcomes globally. Nowadays in a flexible learning environment, technology plays a significant role in higher education systems. Both educators and students are playing prominent roles in its successful implementation. Advanced learning pedagogy by using technology has not only changed teaching procedures but has also evolved the relationship among multiple stakeholders.

The content of the book is neatly segregated into four parts. Part I covers the concept and evolution of digital learning and education technology. This part examines the role of technology in higher education and proposes a toolkit for personalized learning and continuous assessment.

Parts II and III creatively represent the innovative teaching techniques and learning models under advance learning pedagogy. Chapters under parts II and III are specially designed to present the more simplistic view of various technology-based advanced learning models and resources like flipped classes, gaming designs for e-learning, etc. Part III of the book also extensively covers various case studies/instructor’s stories of technology enabled learning experiences.

Part IV focuses on the evaluation of advance learning pedagogy and tools. It also covers the future of information in learning (like formative analytics) and improved learning outcomes using technology and government initiatives in the form of various future oriented education policies like the Digital Action Education Plan (2021–2027).

The wide-ranging content also covers the challenges of implementation of advanced learning pedagogy and offers recommendations to overcome such challenges. The book will grab the attention of the modern (IT-enabled) instructor’s fraternity, and students and researchers in the area of technology and education. The book can be further used by policymakers and educational-technology startups to formulate and design technology-based higher education teaching policies and procedures which are indeed helpful in measuring learning outcomes.

This book comprehensively covers the evolution of advanced learning pedagogy and innovative technologies like open educational resources and blended learning models. It specifically talks about the future of technology-enhanced learning and how advanced technology and government policies together are trying to impact learning outcomes globally. Nowadays in a flexible learning environment, technology plays a significant role in higher education systems. Both educators and students are playing prominent roles in its successful implementation. Advanced learning pedagogy by using technology has not only changed teaching procedures but has also evolved the relationship among multiple stakeholders.

The content of the book is neatly segregated into four parts. Part I covers the concept and evolution of digital learning and education technology. This part examines the role of technology in higher education and proposes a toolkit for personalized learning and continuous assessment.

Parts II and III creatively represent the innovative teaching techniques and learning models under advance learning pedagogy. Chapters under parts II and III are specially designed to present the more simplistic view of various technology-based advanced learning models and resources like flipped classes, gaming designs for e-learning, etc. Part III of the book also extensively covers various case studies/instructor’s stories of technology enabled learning experiences.

Part IV focuses on the evaluation of advance learning pedagogy and tools. It also covers the future of information in learning (like formative analytics) and improved learning outcomes using technology and government initiatives in the form of various future oriented education policies like the Digital Action Education Plan (2021–2027).

The wide-ranging content also covers the challenges of implementation of advanced learning pedagogy and offers recommendations to overcome such challenges. The book will grab the attention of the modern (IT-enabled) instructor’s fraternity, and students and researchers in the area of technology and education. The book can be further used by policymakers and educational-technology startups to formulate and design technology-based higher education teaching policies and procedures which are indeed helpful in measuring learning outcomes.

This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. 

What You Will Learn

Thedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AI

Who This Book is For

The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.