Building AI Driven Marketing Capabilities

This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. 

What You Will Learn

Thedevelopments and applications of Artificial Intelligence in marketing
The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth
Automation and optimization of media planning through AI

Who This Book is For

The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.