Neil King – författare

Austerity is perhaps the major challenge of our times, given the speed at which it arrived and the consequences of its impact upon society. The global financial crash and economic downturn was the catalyst for change and, against a backdrop of advice from experts adverse to Keynesian economics, the ideology of austerity grew and became the dominant thinking to steer economies out of recession.

This comprehensive volume draws upon both quantitative and qualitative research methodologies to provide a varied and contextually rich insight into sport, policy, and politics in an era of austerity. The authors cover a wide range of issues in a variety of organisational contexts and geographies, including sports participation across different socio-demographic groups; the impact of austerity on the provision of community sports; disability sport; public management of sport facilities; the performance of public sport facilities with respect to access, finance, utilisation, and customer satisfaction; the potential impact of austerity on sport for development; elite sport; and social inclusion and poverty.

This book makes a significant contribution to the current academic debate, while raising important considerations for policymakers and managers. It was originally published as a special issue of The International Journal of Sport Policy and Politics.

Austerity is perhaps the major challenge of our times, given the speed at which it arrived and the consequences of its impact upon society. The global financial crash and economic downturn was the catalyst for change and, against a backdrop of advice from experts adverse to Keynesian economics, the ideology of austerity grew and became the dominant thinking to steer economies out of recession.

This comprehensive volume draws upon both quantitative and qualitative research methodologies to provide a varied and contextually rich insight into sport, policy, and politics in an era of austerity. The authors cover a wide range of issues in a variety of organisational contexts and geographies, including sports participation across different socio-demographic groups; the impact of austerity on the provision of community sports; disability sport; public management of sport facilities; the performance of public sport facilities with respect to access, finance, utilisation, and customer satisfaction; the potential impact of austerity on sport for development; elite sport; and social inclusion and poverty.

This book makes a significant contribution to the current academic debate, while raising important considerations for policymakers and managers. It was originally published as a special issue of The International Journal of Sport Policy and Politics.

From Idea to Profit is the ultimate guidebook for anyone who dreams of owning a successful small business. Full of advice garnered from seasoned entrepreneur, this book is packed with practical tips, proven strategies, and actionable advice to help you turn your idea into a thriving reality.

From the initial stages of planning and funding to marketing and growth, this book covers all aspects of starting and running a successful small business. You''ll learn how to identify your target market, develop a marketing strategy, build a strong brand, and leverage social media to reach new customers.

In addition, you''ll learn valuable insights on managing finances, hiring and managing employees, and staying on top of industry trends. Whether you''re just starting out or looking to take your existing business to the next level, this book will give you the tools and knowledge you need to succeed.

So, From Idea to Profit is an engaging and informative read that will inspire and empower you to take your business to new heights. Whether you''re a seasoned pro or a first-time entrepreneur, this book is a must-read for anyone looking to build a successful small business.

Hacking the System: Using Crypto to Protect Your Privacy and Money is a comprehensive guide to understanding and using cryptocurrency to protect your financial transactions and personal information. In this book, the author emphasizes the importance of privacy and control over money, and explains how the rise of cryptocurrency can be used to protect both.

The book covers the potential risks of using cryptocurrency and how to mitigate them, as well as a thorough understanding of different types of cryptocurrency and their benefits. King delves into privacy-focused cryptocurrencies and how they work, with a discussion of popular options and the benefits and drawbacks of using them.

Another important topic covered in the book is crypto lending and borrowing, including different platforms available and the benefits and risks of using these services. King also provides best practices for securing your cryptocurrency and protecting your privacy while using it, with tips for avoiding scams and maintaining anonymity.

The book concludes with a discussion of the future of cryptocurrency and how it can be used to take control of your privacy and money. With clear explanations and practical recommendations, Hacking the System is an essential guide for anyone looking to understand and use cryptocurrency to protect their financial transactions and personal information.

Navigating the AI Revolution: A Guide for the Uninitiated is an essential guide to understanding the world of Artificial Intelligence (AI) given the increasing prevalence of mass-adopted AI tools such as ChatGPT. In this book, King provides a comprehensive overview of AI, its history, and its current state of development, in addition to delving into the potential impact of AI on society and the economy, including the opportunities and challenges it presents.

Whether you''re a business leader, a student, or someone who is simply curious about AI, Navigating the AI Revolution is a must-read. With clear explanations and practical recommendations, this book will help you navigate the complex and rapidly evolving world of AI and prepare you for the future.

Al for Dummies: Understanding the Impact of Artificial Intelligence is an accessible and engaging introduction to the world of AI. Whether you''re a curious beginner or someone who wants to understand the impact of AI on our lives and society, this book is the perfect guide.

AI is rapidly transforming the way we live and work, from personalized recommendations on streaming platforms to self-driving cars on the streets. But with this new technology comes a range of ethical, social, and economic implications that we need to understand. In this book, we explore the fundamentals of AI, including its history, its current state of development, and the different types of AI. We also delve into the potential applications of AI in various fields, including healthcare, finance, and education.

But we don''t stop there. We also discuss the ethical and social implications of AI, such as bias, privacy, and security concerns, and the impact it may have on the workforce. We explore the challenges and opportunities that AI presents and provide practical recommendations for how we can harness the power of AI while minimizing its negative effects. Whether you''re interested in AI as a hobby or want to explore its potential in your profession, Al for Dummies provides a comprehensive and accessible guide to understanding AI and its impact on our world. So join us on this exciting journey as we explore the fascinating world of AI together.

¿Eres un adolescente que busca iniciar tu propio negocio pero no sabes por dónde empezar? Emprende tu camino hacia el éxito: Ideas de negocios para adolescentes emprendedores es el libro perfecto para ti.

En este libro, encontrarás una variedad de ideas y consejos para ayudarte a comenzar tu viaje hacia el éxito empresarial. Desde negocios en línea hasta emprendimientos locales, este libro cubre una amplia gama de ideas de negocios que puedes comenzar como adolescente emprendedor.

Además de las ideas de negocios, este libro también ofrece información sobre cómo administrar un negocio y cómo desarrollar habilidades empresariales clave, como la gestión del tiempo, la toma de decisiones y la comunicación efectiva.

Con Emprende tu camino hacia el éxito: Ideas de negocios para adolescentes emprendedores, estarás equipado con las herramientas necesarias para iniciar tu propio negocio y alcanzar el éxito. ¡No esperes más para comenzar tu viaje empresarial!

Are you curious about the world of cryptocurrencies and their impact on traditional finance?

"The Disruptors" is a comprehensive guide that explores the history and development of digital currencies and the underlying technology behind them. With clear explanations and real-world examples, the book is accessible to readers with no prior knowledge of cryptocurrencies.

Discover how digital currencies are challenging traditional financial institutions and reshaping the way we think about money. Whether you''re a business owner, investor, or simply curious about the crypto boom, "The Disruptors" is an invaluable resource for understanding this transformative industry.

This comprehensive guide provides a clear and concise overview of digital currencies, exploring their history and development, and delving into the many benefits and potential risks they offer. King highlight the disruptive power of cryptocurrencies, demonstrating how they are challenging traditional financial institutions and reshaping the way we think about money.

The book also covers the various ways in which cryptocurrencies are being used today, including their applications in online shopping and international money transfers. The authors explore the underlying technology behind cryptocurrencies, blockchain, and its potential to transform many industries.

Throughout the book, the authors provide real-world examples and case studies to illustrate the practical applications of digital currencies. With clear explanations of complex concepts, the book is accessible to readers with no prior knowledge of cryptocurrencies.

Whether you are a business owner, investor, or simply curious about the crypto boom, "The Disruptors" is an invaluable resource for understanding this transformative industry and its potential impact on traditional finance.

Are you looking for an side hustle that can bring in extra income? Do you want a profitable business that''s completely flexible, low-investment, and unsaturated?

Look no further than curb painting! You probably haven''t heard of curb painting as a side hustle, but it beats out car washing, lawn mowing, dropshipping, and any number of trendy and oversaturated hustles.

We''ve seen teenagers consistently earn $100+ an hour curb painting, and our readers have proved that anyone can start with $60 and turn curb painting into a highly profitable, flexible, enjoyable, and communal business.

The Young Entrepreneur''s Guide to Curb Painting provides all the information you need to start and grow a successful curb painting business.

With tips on market research, pricing strategies, and marketing, this book is your ultimate guide to a profitable side hustle. Whether you''re a student, a stay-at-home parent, or a young entrepreneur, curb painting is a great way to make extra money on the side.

Don''t miss out on this opportunity to turn your passion for painting into a profitable business. Get your copy of The Young Entrepreneur''s Guide to Curb Painting today!

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Wearable Technology: The Future of Fashion and Function is a fascinating guide to the world of wearable technology and its potential impact on fashion and function. The book covers a wide range of topics, from the history and key advancements in wearable technology to the benefits and limitations of different types of wearable devices.

The book explores the importance of wearable technology in our daily lives, including its use in virtual and augmented reality and the Internet of Things (IoT). King also delves into the importance of cybersecurity and data privacy in wearable technology, and offers best practices for ensuring the safety and security of wearable devices.

With clear explanations and practical examples, the book covers different types of wearable technology such as smartwatches, fitness trackers, smart clothing, and smart glasses. The author also discusses the advantages and limitations of wearable technology and the potential for 3D printing and additive manufacturing.

Wearable Technology is an essential read for anyone interested in the future of fashion and function. Whether you are a fashion designer, technology enthusiast, or simply curious about the latest technological advancements, this book provides valuable insights into the world of wearable technology and its potential impact on our daily lives.

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The Cybersecurity Mindset: Cultivating a Culture of Vigilance is a comprehensive guide to understanding and implementing cybersecurity practices in today''s world. With cyber attacks on the rise, it has become more important than ever to protect sensitive data and create a culture of vigilance in the workplace.

King covers a wide range of topics, including data privacy and protection, cyber threat intelligence, compliance and regulation, and the psychology of cyber attackers. The authors provide an overview of cybersecurity regulations around the world and offer best practices for compliance and regulation.

The book emphasizes the importance of cultivating a cybersecurity mindset and integrating cybersecurity into business strategy. It also covers tools and technologies for data protection, threat intelligence, compliance, and regulation.

With clear explanations, practical recommendations, and real-world examples, The Cybersecurity Mindset is an essential guide for anyone looking to develop a culture of vigilance and protect sensitive data from cyber threats. This book is ideal for IT professionals, business leaders, and anyone who wants to stay ahead of the curve in the ever-evolving world of cybersecurity.

In a world where we rely on technology for everything from work to personal communication, protecting our data is more important than ever.

Data Protection 101: A Beginner''s Guide to Digital Security is the ultimate guide for anyone looking to keep their information safe in the digital age.

From cybersecurity to network security, cloud security to mobile device security, King covers all aspects of data protection in a comprehensive and easy-to-understand way. Each chapter includes an overview of the topic, examples of threats, best practices, and tools and technologies to help you stay secure.

You''ll learn about the importance of data privacy, the regulations surrounding it, and how to implement best practices to keep your information safe. Additionally, the book covers cyber threat intelligence and emerging technologies in data protection, giving you a glimpse into the future of digital security.

Whether you''re a small business owner, an individual looking to protect personal information, or simply interested in learning about digital security, Data Protection 101 is a must-read. The appendix also includes a list of resources, organizations, tools, and regulations to help you stay informed and protected.

Don''t wait until it''s too late - start learning how to protect your data today.

AI Advertising and Marketing: Mastering the Tools for Trade Professionals is a comprehensive guide that explores the transformative impact of artificial intelligence (AI) on the advertising and marketing industry.

In this book, industry expert Neil King provides a detailed examination of the key concepts, techniques, and strategies involved in leveraging AI for successful trade marketing.

The book begins with Chapter 1, which offers an introduction to AI advertising and marketing, defining its scope and highlighting its evolution within the industry. Readers will gain insights into the numerous benefits that AI brings to trade professionals, including enhanced targeting, personalized messaging, and improved customer engagement.

Chapter 2 delves into the fundamentals of Natural Language Processing (NLP) and its applications in advertising and marketing. Trade professionals will discover how NLP techniques can be harnessed to analyze and understand customer behavior, optimize content, and drive effective marketing campaigns.

Chapter 3 explores the integration of robotics and AI in advertising and marketing, shedding light on the roles they play in trade marketing and the impact they have on industry practices. Readers will gain a deep understanding of how robotics and AI can transform advertising and marketing processes, from automating repetitive tasks to enhancing customer experiences.

In Chapter 4, Neil King guides readers through the development of an AI-powered advertising and marketing strategy. Trade professionals will learn how to identify the right AI tools for their specific needs and effectively implement AI into their advertising and marketing practices.

Chapter 5 focuses on the application of AI in Customer Relationship Management (CRM), highlighting the ways in which AI can revolutionize customer interactions, improve lead generation, and optimize customer support processes.

The subsequent chapter, Chapter 6, examines the use of AI in marketing analytics, demonstrating how AI-driven analytics can provide trade professionals with valuable insights, optimize decision-making, and drive business growth.

Chapter 7 addresses the critical legal and ethical considerations surrounding AI advertising and marketing. Readers will gain an understanding of the potential pitfalls and learn how to navigate legal and ethical challenges to ensure responsible and transparent AI practices.

Looking towards the future, Chapter 8 discusses emerging trends in AI advertising and marketing, offering predictions and insights into what lies ahead for the industry. Trade professionals will gain valuable knowledge on how to stay ahead of the curve and prepare for the future of AI in their marketing endeavors.

Chapter 9 provides real-life case studies of successful AI advertising and marketing campaigns. These case studies serve as valuable examples for readers to analyze and learn from, showcasing best practices.

In the final chapter, Chapter 10, Neil King summarizes the key points covered in the book, providing a comprehensive overview of AI advertising and marketing for trade professionals. This chapter also offers future directions for AI in advertising and marketing, empowering readers to continue their journey in mastering the tools & techniques discussed throughout the book.

Whether you''re a marketing executive, trade professional, or business owner, Neil King equips you with the knowledge and insights needed to leverage AI effectively in your advertising and marketing strategies.

Embark on a transformative journey and unlock the potential of AI to drive success in your trade marketing endeavors.

In today''s digital age, cybersecurity has become a critical concern for businesses of all sizes.

The Business Owner''s Guide to Cybersecurity provides a comprehensive and practical approach to safeguarding your company from online threats. With an emphasis on proactive measures and best practices, this book equips you with the knowledge and tools necessary to protect your valuable assets and maintain the trust of your customers.

Chapter 1 sets the foundation by introducing the importance of cybersecurity in business. It explores the various types of cyber threats that can target your organization and highlights the staggering costs associated with a cyber attack. Understanding these risks is crucial for establishing a robust defense strategy.

Chapter 2 dives into the process of assessing your cybersecurity risks. It guides you through conducting a thorough risk assessment, identifying vulnerabilities, and evaluating the potential impact of a cyber attack. This chapter empowers you to make informed decisions about prioritizing security measures.

In Chapter 3, you will learn how to create a cybersecurity plan tailored to your company''s needs. It walks you through the development of a cybersecurity policy, the implementation of effective security measures, and the crucial aspect of training employees on cybersecurity awareness. This comprehensive approach ensures that security cements itself in your organizational culture.

Chapter 4 focuses on data security, covering strategies for protecting your sensitive information. It delves into data backup and recovery techniques, emphasizes the importance of encryption and password protection, and provides practical tips for maintaining data integrity.

Securing your network is the focus of Chapter 5. It explores essential network security measures, such as firewall protection and wireless network security. By implementing these safeguards, you can significantly reduce the risk of unauthorized access and data breaches.

Chapter 6 addresses the growing reliance on cloud computing and the specific security challenges it presents. It helps you understand the risks associated with cloud services, guides you in selecting a secure cloud provider, and provides insights into securing your cloud data effectively.

In Chapter 7, you will learn how to respond to a cyber attack. It covers the critical steps of identifying an attack, containing and mitigating its impact, and reporting the incident to the appropriate authorities. This knowledge is vital for minimizing damage and recovering quickly.

Chapter 8 introduces the concept of cyber insurance, providing an understanding of its benefits and the factors to consider when choosing the right policy. It also offers guidance on filing a cyber insurance claim, which can prove invaluable in the aftermath of attacks.

Chapter 9 focuses on best practices for cybersecurity. It emphasizes the importance of keeping software up to date, utilizing two-factor authentication, and conducting regular security audits.

Finally, Chapter 10 concludes the book by reinforcing the importance of cybersecurity and the need for proactive action. It underscores the ongoing vigilance required in the ever-evolving landscape of cyber threats, empowering you to protect your business effectively.

The Business Owner''s Guide to Cybersecurity is an essential resource for any business owner or manager seeking to safeguard their company''s valuable assets and reputation. By following the expert advice and implementing the recommended strategies, you can ensure that your organization stays ahead of the curve and remains resilient against the constant barrage of online threats.

Prepare to master the art of manhood.

Mastering Manhood is the ultimate guide for young adult males seeking to level up their lives and become the best versions of themselves.

Packed with practical advice and actionable strategies, this comprehensive book delves into various aspects of manhood, ensuring you can become the man you know is inside you.

In Chapter 1, the book sets the foundation by exploring the concept of manhood. It delves into the essence of being a man and emphasizes the importance of personal growth and development during the young adult years. Readers will gain a clear understanding of what it means to level up and embrace their potential.

Chapter 2 focuses on understanding masculinity and guides readers in developing self-confidence. It highlights the significance of building a strong character, equipping readers with the tools to overcome challenges and thrive in various aspects of life. Through practical tips and exercises, readers will learn how to cultivate the qualities that define a confident and resilient man.

Taking a holistic approach, Chapter 3 delves into personal finance and wealth-building strategies. Readers will learn essential budgeting and saving techniques, paving the way for financial stability and security. The book also explores investment options and the importance of building multiple streams of income, empowering readers to take control of their financial future.

In Chapter 4, the focus shifts to professional development and career advancement. Readers will discover how to set goals for success, effectively network, and build relationships that foster growth and opportunities. The book also provides valuable guidance on negotiating salaries and benefits, ensuring that readers can thrive in their chosen career paths.

Chapter 5 tackles the realm of relationships, covering both romantic and interpersonal connections. It offers insights into building healthy relationships and provides practical advice on navigating the complexities of dating and romance. Readers will learn how to cultivate long-lasting connections that bring joy and fulfillment to their lives.

The importance of health and fitness is the centerpiece of Chapter 6. The book delves into mental and emotional well-being, emphasizing the importance of self-care. It provides guidance on nutrition, physical fitness, and creating a healthy lifestyle that enhances overall well-being.

Chapter 7 focuses on personal growth, encouraging readers to cultivate a growth mindset. It offers strategies for learning new skills and hobbies, expanding knowledge, and finding purpose and meaning in life. Readers will be inspired to pursue their passions and unlock their full potential.

In the final chapter, Chapter 8, the book provides a recap of key points and offers final thoughts and advice for young adult males. It serves as a powerful conclusion, leaving readers with a clear roadmap to follow as they continue their journey towards mastering manhood.

Mastering Manhood is an invaluable resource that equips young adult males with the knowledge, skills, and mindset to level up their lives and achieve success. Whether it''s developing self-confidence, managing personal finances, excelling in careers, building healthy relationships, prioritizing health and fitness, or fostering personal growth, this book provides a comprehensive guide for young men seeking to navigate the complexities of modern life.

Prepare to embark on a transformative journey that will empower you to embrace your true potential and master the art of manhood.

Millions of normal people fall prey to cyberattacks, scams, malware, and ransomware every year, and it''s only getting worse.

The importance of cybersecurity cannot be overstated. Cybercriminals are constantly finding new ways to exploit vulnerabilities in computer systems and networks. They use a variety of tactics, including phishing scams, malware, and ransomware, to gain access to sensitive data and steal personal information.

Cyber attacks can result in significant financial losses, damage to reputation, and even physical harm in some cases. Understanding the importance of cybersecurity means taking proactive steps to protect yourself online.

King''s Cybersecurity for the Modern Adult introduces the basics of, and frameworks governing, cybersecurity for those interested in keeping themselves and their loved ones safe in an increasingly dangerous digital world.

Real estate is an ever-evolving industry that constantly experiences changes in market trends, consumer behaviors, and technological advancements.

Keeping up with the latest developments is crucial for anyone interested in investing in the sector. In this subchapter, we will explore the most significant real estate trends that will shape the industry in 2023 and beyond.

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Sport Policy and Governance: Local Perspectives is the first detailed study of the politics of sport policy at the local authority level of governance. In focusing on the local level, the book recognises that the extent to which we benefit from public policy is a result of where we live. Taking the city of Liverpool as its core case study, the author investigates the changing contours of sport policy from the inception of the service area in the 1970s through the economic and political turbulence of the 1980s to the year of European Capital of Culture 2008. As the book gives centre stage to the period since 1997, the changing parameters of local sport policy are located within New Labour priorities around elite sport development and the instrumental uses of sport to deliver social policy goals.Written in a clear and accessible style, this book:

Sport Policy and Governance: Local Perspectives is essential reading for anyone who is studying or teaching sport-related degree programmes, researching public policy, or who is a practitioner or policy-maker in the sport sector.