Neil Pollock – författare

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises.In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. Who are the experts who increasingly command the attention of vendor and user communities? What is the nature of this new form of technical and business knowledge? How Industry Analysts Shape the Digital Future offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed.The book asks why many social scientists have ignored the proliferation of these new forms of management and technical expertise. In some cases scholars have 'deflated' this kind of business acumen, portraying it as arbitrary knowledge whose methods and content do not deserve enquiry. The valuable exception here has been the path-breaking work on the 'performativity' of economic, financial or accounting knowledge. Drawing upon recent performativity arguments, the book argues the case for a Sociology of Business Knowledge.

This is the first book that addresses the genesis and career of the modern day enterprise system in a comprehensive and robust manner. It does so through setting out a new approach for the study of packaged solutions and presents novel empirical studies based on in-depth ethnographic and longitudinal research conducted within supplier organisations and other relevant sites. The authors shift the debate within the social study of information systems, from one that is primarily focused on ‘implementation studies’, to one that follows software as it evolves, matures and crosses organisational boundaries. Through tracing and comparing the ‘biography’ of a number of software systems the authors develop a new vocabulary for the dynamics that surround standardised software.Original in its approach, this book draws on a number of ethnographic studies in supplier organisations, user settings, user forums, and applies theories from the Sociology of Technology, Technology Studies, Innovation Studies, and beyond. As such it will be of interest across all of these subject areas and to researchers from the wider fields of Information Systems and Business Studies.

This is the first book that addresses the genesis and career of the modern day enterprise system in a comprehensive and robust manner. It does so through setting out a new approach for the study of packaged solutions and presents novel empirical studies based on in-depth ethnographic and longitudinal research conducted within supplier organisations and other relevant sites. The authors shift the debate within the social study of information systems, from one that is primarily focused on ‘implementation studies’, to one that follows software as it evolves, matures and crosses organisational boundaries. Through tracing and comparing the ‘biography’ of a number of software systems the authors develop a new vocabulary for the dynamics that surround standardised software.Original in its approach, this book draws on a number of ethnographic studies in supplier organisations, user settings, user forums, and applies theories from the Sociology of Technology, Technology Studies, Innovation Studies, and beyond. As such it will be of interest across all of these subject areas and to researchers from the wider fields of Information Systems and Business Studies.

Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market Studies is the first book to consolidate its themes, tools and methods in a single, comprehensive volume. Topics covered include: market organization and design; performativity in and around markets; valuation; market places and spaces; methods that may be utilized in studying markets; the field's relation to adjacent disciplines; the future of markets. Deploying a sensitivity for the socio-material constitution of markets, the authors put market practices at the centre of inquiry and offer insights into the future and potential impact of market studies research. The contemporary, practical and interdisciplinary approach is strengthened by multiple examples of original empirical research into markets.

Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market Studies is the first book to consolidate its themes, tools and methods in a single, comprehensive volume. Topics covered include: market organization and design; performativity in and around markets; valuation; market places and spaces; methods that may be utilized in studying markets; the field's relation to adjacent disciplines; the future of markets. Deploying a sensitivity for the socio-material constitution of markets, the authors put market practices at the centre of inquiry and offer insights into the future and potential impact of market studies research. The contemporary, practical and interdisciplinary approach is strengthened by multiple examples of original empirical research into markets.

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.