NG - Böcker

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

The Advances in Chemical Physics series provides the chemical physics and physical chemistry fields with a forum for critical, authoritative evaluations of advances in every area of the discipline. Filled with cutting-edge research reported in a cohesive manner not found elsewhere in the literature, each volume of the Advances in Chemical Physics series serves as the perfect supplement to any advanced graduate class devoted to the study of chemical physics.

Recent advances in both experimental techniques and theoretical methodologies have meant that increasingly sophisticated studies concerning the formation, structures, energetics and reaction dynamics of state- or energy-selected molecular ions can now be performed. In order to better serve the ion chemistry and physics community, each volume of this series is dedicated to reviewing a specific topic, emphasizing new experimental and theoretical developments in the study of ions. The Wiley Series in Ion Chemistry and Physics will help stimulate new research directions and point to future opportunities in the field of ion chemistry and physics. This volume, the sixth in the series, concentrates on the area of large ions. The production, detection and analysis of large ions are areas which have taken on great importance in recent years, in particular in the biomedical and biochemical fields. The understanding of large ions presents unique and formidable challenges which are very different from those associated with the study of small ions. This volume focuses on some of the fundamental chemistry and physics associated with the behavior of large ions, with the contributors addressing the issues in a quantitative fashion, in order to elucidate clearly some of the key recent advances which have taken place. As such, Large Ions: Their Vaporization, Detection and Structural Analysis provides an excellent snapshot of current research in this fascinating and important area. The six chapters are written by some of the leading experts in the field, and together they will be of great interest to experts and newcomers, both of whom will benefit from the in-depth discussion of the latest methods and results.

Recent advances in both experimental techniques and theoretical methodologies have meant that increasingly sophisticated studies concerning the formation, structures, energetics and reaction dynamics of state- or energy-selected molecular ions can now be performed. In order to better serve the ion chemistry and physics community, each volume of this series is dedicated to reviewing a specific topic, emphasizing new experimental and theoretical developments in the study of ions. The Wiley Series in Ion Chemistry and Physics will help stimulate new research directions and point to future opportunities in the field of ion chemistry and physics. This volume, the fifth in the series, concentrates on the important area of organic ions. Our understanding of these ions has been significantly improved over the last decade due to both theoretical and experimental advances, and it is now routinely possible to calculate organic ion structures by ab initio molecular orbital methods with very high precision. At the same time, the experimental tools used to study organic ions have become much more refined. This volume provides a timely overview of some of the key approaches which are currently producing such important results in the study of negative ions, and contains seven chapters written by acknowledged experts in the field. It will be of great interest to both experts and newcomers, both of whom will benefit from the in-depth discussion of the latest methods and results.

Relationships are a vital part of our lives, and we continuously need ideas on how to sustain them. Therefore, this book serves as a guide to anyone who desires to have a good and Godly relationship either as a single person, dating, married or family, including tips on how to take care of your children from research.