Handbook of Culture and Consumer Behavior

AvNG,Sharon Ng

Inbunden, Engelska, 2015

Del i serien Frontiers in Culture and Psychology

1 792 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Produktinformation

Utforska kategorier

Mer om författaren

Innehållsförteckning

Hoppa över listan

Mer från samma författare

Del 6

Large Ions

Baer, Ng, Tomas Baer, Cheuk-Yiu Ng, Ivan Powis

Inbunden

5 225 kr

Hoppa över listan

Mer från samma serie

Hoppa över listan

Du kanske också är intresserad av