Nguyen Thi Van Anh – författare
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2 produkter
Customer Switching Behaviours in Omnichannel Retailing
Av Nguyen Thi Van Anh, Robert McClelland m. fl.
Inbunden, 2026
1380 kr
Lägg i varukorg
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer …
Customer Switching Behaviours in Omnichannel Retailing
Av Nguyen Hoang Thuan, Robert McClelland m. fl.
E-bok, 2026
1679 kr
Lägg i varukorg
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer …
