Nicholas Holm - Böcker

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

This edited collection explores the relationships between humans and nature at a time when the traditional sense of separation between human cultures and a natural wilderness is being eroded. The ‘Anthropocene,’ whose literal translation is the ‘Age of Man,’ is one way of marking these planetary changes to the Earth system. Global climate change and rising sea levels are two prominent examples of how nature can no longer be simply thought of as something outside and removed from humans (and vice versa). This collection applies the concepts of ecology and entanglement to address pressing political, social, and cultural issues surrounding human relationships with the nonhuman world in terms of ‘working with nature.’ It asks, are there more or less preferable ways of working with nature? What forms and practices might this work take and how do we distinguish between them? Is the idea of ‘nature’ even sufficient to approach such questions, or do we need to reconsider using the term nature in favour of terms such as environments, ecologies or the broad notion of the non-human world? How might we forge perspectives and enact practices which build resilience and community across species and spaces, constructing relationships with nonhumans which go beyond discourses of pollution, degradation and destruction? Bringing together a range of contributors from across multiple academic disciplines, activists and artists, this book examines how these questions might help us understand and assess the different ways in which humans transform, engage and interact with the nonhuman world.

Through an analysis of humour as a political and aesthetic category, Humour as Politics challenges older models of laughter as a form of dissent and instead argues for a new theory of humour as the cultural expression of our (neo)liberal moment.