Nicholas J. Cull – författare

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.

What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.

Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.

What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.

Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.

Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future.

This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Yet public diplomacy has mostly been neglected by scholars and only recently begun to attract academic attention. This volume of The ANNALS commences the first collection of scholarly articles focusing on public diplomacy--the practice through which international actors attempt to advance the ends of policy by engaging with foreign publics--and examines it as an international phenomenon and an important component of statecraft.

Most of the papers of this compelling volume sprang from the Center on Public Diplomacy, at the University of Southern California, which launched the first master's degree program in public diplomacy. Although many of the authors provide practitioner experiences to their work, they write from the perspective of academic disciplines.

The opening section provides a solid foundation for the theoretical understanding of public diplomacy, with six papers written from a variety of disciplines, including communication, international relations, history, and politics.

Next, the focus turns to how practitioners implement public diplomacy. By studying the popular tools of public diplomacy, the second section considers the roles of place branding, international broadcasting, and exchange programs.

Although grounded in American scholarship, this volume acknowledges that the concept of public diplomacy is international. Featuring case studies that stretch beyond the United States to Venezuela, Cuba, and China, the final section provides an international composition of the role public diplomacy.

Researchers, students, and practitioners alike will find this leading-edge collection of articles to inspire future debate, research, and inquiry in a field of study that is ripe for growth.

Yet public diplomacy has mostly been neglected by scholars and only recently begun to attract academic attention. This volume of The ANNALS commences the first collection of scholarly articles focusing on public diplomacy--the practice through which international actors attempt to advance the ends of policy by engaging with foreign publics--and examines it as an international phenomenon and an important component of statecraft.

Most of the papers of this compelling volume sprang from the Center on Public Diplomacy, at the University of Southern California, which launched the first master's degree program in public diplomacy. Although many of the authors provide practitioner experiences to their work, they write from the perspective of academic disciplines.

The opening section provides a solid foundation for the theoretical understanding of public diplomacy, with six papers written from a variety of disciplines, including communication, international relations, history, and politics.

Next, the focus turns to how practitioners implement public diplomacy. By studying the popular tools of public diplomacy, the second section considers the roles of place branding, international broadcasting, and exchange programs.

Although grounded in American scholarship, this volume acknowledges that the concept of public diplomacy is international. Featuring case studies that stretch beyond the United States to Venezuela, Cuba, and China, the final section provides an international composition of the role public diplomacy.

Researchers, students, and practitioners alike will find this leading-edge collection of articles to inspire future debate, research, and inquiry in a field of study that is ripe for growth.

We are living in turbulent times, witnessing renewed international conflict, resurgent nationalism, declining multilateralism, and a torrent of hostile propaganda. How are we to understand these developments and conduct diplomacy in their presence?

Nicholas J. Cull, the distinguished historian of propaganda, revisits the international media campaigns of the past in the light of the challenges of the present. His concept of Reputational Security deftly links issues of national image and outreach to the deepest needs of any state, rescuing them from the list of low-priority optional extras to which they are so often consigned in the West. Reputational Security, he argues, comes from being known and appreciated in the world. With clarity and determination, Cull considers core tasks, approaches, and opportunities available for international actors today, including counterpropaganda, media development, diaspora diplomacy, cultural work, and – perhaps most surprisingly of all – media disarmament. This book is crucial for all who care about responding to the threat of malign media disruption, revitalizing international cooperation, and establishing the Reputational Security we and our allies need to survive and flourish.

Reputational Security is enlightening reading for students and scholars of public diplomacy, international relations, security studies, communications, and media, as well as practitioners.