Nigel Jackson – författare
Visar alla böcker från författaren Nigel Jackson. Handla med fri frakt och snabb leverans.
21 produkter
Political Campaigning, Elections and the Internet
Comparing the US, UK, France and Germany
Av Darren Lilleker, Nigel Jackson
Inbunden, 2011
1524 kr
Lägg i varukorg
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, …
Promoting and Marketing Events
Theory and Practice
Inbunden, 2013
3161 kr
Lägg i varukorg
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics …
Promoting and Marketing Events
Theory and Practice
Häftad, 2013
878 kr
Lägg i varukorg
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics …
Politics: The Basics
Av Stephen D Tansey, Nigel Jackson
Inbunden, 2014
1830 kr
Lägg i varukorg
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as:• Why …
Politics: The Basics
Av Stephen D Tansey, Nigel Jackson
Häftad, 2014
372 kr
Lägg i varukorg
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as:• Why …
Marketing of Political Parties
Political Marketing at the 2005 General Election
Av Darren Lilleker, Nigel Jackson m. fl.
Inbunden, 2006
1099 kr
Lägg i varukorg
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, …
marketing of political parties
Political marketing at the 2005 general election
Av Darren Lilleker, Nigel Jackson m. fl.
Häftad, 2006
334 kr
Lägg i varukorg
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, …
Political Campaigning, Elections and the Internet
Comparing the US, UK, France and Germany
Av Darren Lilleker, Nigel Jackson
Häftad, 2024
634 kr
Lägg i varukorg
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, …
Promoting and Marketing Events
Theory and Practice
E-bok, 2013
1004 kr
Lägg i varukorg
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics …
Promoting and Marketing Events
Theory and Practice
E-bok, 2013
1034 kr
Lägg i varukorg
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics …
Political Campaigning, Elections and the Internet
Comparing the US, UK, France and Germany
Av Nigel Jackson, Darren Lilleker
E-bok, 2013
729 kr
Lägg i varukorg
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, …
Political Campaigning, Elections and the Internet
Comparing the US, UK, France and Germany
Av Nigel Jackson, Darren Lilleker
E-bok, 2013
745 kr
Lägg i varukorg
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, …
Practical Guide to Event Promotion
Av Nigel Jackson, Katie Angliss
Inbunden, 2017
2831 kr
Lägg i varukorg
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify …
Practical Guide to Event Promotion
Av Nigel Jackson, Katie Angliss
Häftad, 2017
953 kr
Lägg i varukorg
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify …
Practical Guide to Event Promotion
Av Katie Angliss, Nigel Jackson
E-bok, 2017
1091 kr
Lägg i varukorg
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify …
Practical Guide to Event Promotion
Av Katie Angliss, Nigel Jackson
E-bok, 2017
1124 kr
Lägg i varukorg
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify …
Politics: The Basics
Av Nigel Jackson, Stephen D Tansey
E-bok, 2014
381 kr
Lägg i varukorg
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: • Why …
Politics: The Basics
Av Nigel Jackson, Stephen D Tansey
E-bok, 2014
381 kr
Lägg i varukorg
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: • Why …
