Nik Mahon – författare
Visar alla böcker från författaren Nik Mahon. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
97 kr
Skickas inom 5-8 vardagar
Get your ideas flowing with These Cards Will Change Your Ideas.This new series of self-help cards begins with advice on how to improve your idea generation. Need some practical starting points to get your brain working? Take a break, break the rules, throw it away and start again. The cards offer 50 pieces of bite-sized but practical advice by an expert in the field.
Del 2 - Basics Advertising
Basics Advertising 02: Art Direction
Häftad, Engelska, 2010
415 kr
Skickas inom 10-15 vardagar
"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Häftad, Engelska, 2011
415 kr
Skickas inom 10-15 vardagar
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Häftad, Engelska, 2011
414 kr
Skickas
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.