Nik Mahon – författare
Visar alla böcker från författaren Nik Mahon. Handla med fri frakt och snabb leverans.
10 produkter
Fundamentals of Creative Advertising
Av Ken Burtenshaw, Caroline Barfoot m. fl.
E-bok, 2011
450 kr
Lägg i varukorg
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and …
Fundamentals of Creative Advertising
Av Ken Burtenshaw, Caroline Barfoot m. fl.
E-bok, 2016
440 kr
Lägg i varukorg
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning …
Basics Advertising 03: Ideation
Av Nik Mahon
E-bok, 2017
456 kr
Lägg i varukorg
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before …
Basics Advertising 02: Art Direction
Av Nik Mahon
E-bok, 2017
466 kr
Lägg i varukorg
Art Direction examines the key techniques, approaches and ''secrets'' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of …
These Cards Will Change Your Ideas
Av Nik Mahon
2020
100 kr
Lägg i varukorg
Get your ideas flowing with These Cards Will Change Your Ideas.This new series of self-help cards begins with advice on how to improve your idea generation. Need some practical starting points to get your brain working? Take a break, break the rules, throw it away and start again. The cards offer …
Basics Advertising 02: Art Direction
Av Nik Mahon
Häftad, 2010
430 kr
Lägg i varukorg
"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the …
Basics Advertising 03: Ideation
Av Nik Mahon
Häftad, 2011
430 kr
Lägg i varukorg
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before …
Fundamentals of Creative Advertising
Av Ken Burtenshaw, Caroline Barfoot m. fl.
Häftad, 2011
433 kr
Lägg i varukorg
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and …
Basics Advertising 02: Art Direction
Av Nik Mahon
E-bok, 2010
456 kr
Lägg i varukorg
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing …
Ideación. Cómo generar grandes ideas publicitarias
Av Nik Mahon
E-bok, 2012
238 kr
Lägg i varukorg
Las grandes ideas no surgen con facilidad. Ser capaz de tenerlas en gran cantidad y con regularidad constituye el gran reto de todo creativo publicitario. Las condiciones especialmente exigentes de esta profesión requieren disponer de un amplio abanico de recursos técnicos; eficaces a la hora de …
