Nikki Springer – författare

In The Wisdom of Crowds, New Yorker columnist, Surowiecki, explores the question of whether the many are better than an elite few – no matter their qualifications – at solving problems, promoting innovation and making wise decisions. Surowiecki’s text uses multiple case studies and touches on the arenas of pop culture, sociology, business management and behavioural economics among others. Surowiecki’s is a fascinating text that is key to considerations and theorisations about economics, politics and sociology.

In The Wisdom of Crowds, New Yorker columnist, Surowiecki, explores the question of whether the many are better than an elite few – no matter their qualifications – at solving problems, promoting innovation and making wise decisions. Surowiecki’s text uses multiple case studies and touches on the arenas of pop culture, sociology, business management and behavioural economics among others. Surowiecki’s is a fascinating text that is key to considerations and theorisations about economics, politics and sociology.

William Whyte’s core idea in The Organization Man is that the Protestant Ethic that characterized financial and personal success in American history had been replaced in modern times by the Social Ethic. This stressed the group as the source of creativity and emphasized that the greatest need of the individual is to belong to a group. To investigate this idea, Whyte spent years interviewing the CEOs of Fortune 500 companies when he was an editor at Fortune magazine, one of the top business publications in the United States at the time. What he found was that the recruitment and training were much more focused on “cultural fit” than on technical skill or experience level. As the ranks of new junior executives grew in post-World War II America, so did their impact on urban development and consumer spending. Droves of “package suburbs” sprang up in the fields surrounding major metropolitan areas, and a strong post-war economy coupled with funding from the GI Bill made new homes, cars, and household goods affordable for young families.

William Whyte’s core idea in The Organization Man is that the Protestant Ethic that characterized financial and personal success in American history had been replaced in modern times by the Social Ethic. This stressed the group as the source of creativity and emphasized that the greatest need of the individual is to belong to a group. To investigate this idea, Whyte spent years interviewing the CEOs of Fortune 500 companies when he was an editor at Fortune magazine, one of the top business publications in the United States at the time. What he found was that the recruitment and training were much more focused on “cultural fit” than on technical skill or experience level. As the ranks of new junior executives grew in post-World War II America, so did their impact on urban development and consumer spending. Droves of “package suburbs” sprang up in the fields surrounding major metropolitan areas, and a strong post-war economy coupled with funding from the GI Bill made new homes, cars, and household goods affordable for young families.

Rachel Carson’s 1962 Silent Spring is one of the few books that can claim to be epoch-making. Its closely reasoned attack on the use of pesticides in American agriculture helped thrust environmental consciousness to the fore of modern politics and policy, creating the regulatory landscape we know today.

The book is also a monument to the power of closely reasoned argument – built from well organised and carefully evidenced points that are not merely persuasive, but designed to be irrefutable. Indeed, it had to be: upon its publication, the chemical industry utilised all its resources to attempt to discredit both Silent Spring and Carson herself – to no avail.

The central argument of the book is that the indiscriminate use of pesticides encouraged by post-war advances in agriculture and chemistry was deeply harmful to plants, animals and the whole environment, with devastating effects that went far beyond protecting crops. At the time, the argument directly contradicted government policy and scientific orthodoxy – and many studies that corroborated Carson’s views were deliberately suppressed by hostile business interests. Carson, however, gathered, organised and set out the evidence in Silent Spring in a way that proved her contentions without a doubt.

While environmental battles still rage, few now deny the strength and persuasiveness of her reasoning.

Rachel Carson’s 1962 Silent Spring is one of the few books that can claim to be epoch-making. Its closely reasoned attack on the use of pesticides in American agriculture helped thrust environmental consciousness to the fore of modern politics and policy, creating the regulatory landscape we know today.

The book is also a monument to the power of closely reasoned argument – built from well organised and carefully evidenced points that are not merely persuasive, but designed to be irrefutable. Indeed, it had to be: upon its publication, the chemical industry utilised all its resources to attempt to discredit both Silent Spring and Carson herself – to no avail.

The central argument of the book is that the indiscriminate use of pesticides encouraged by post-war advances in agriculture and chemistry was deeply harmful to plants, animals and the whole environment, with devastating effects that went far beyond protecting crops. At the time, the argument directly contradicted government policy and scientific orthodoxy – and many studies that corroborated Carson’s views were deliberately suppressed by hostile business interests. Carson, however, gathered, organised and set out the evidence in Silent Spring in a way that proved her contentions without a doubt.

While environmental battles still rage, few now deny the strength and persuasiveness of her reasoning.