P S H Leeflang – författare

Visar alla böcker från författaren P S H Leeflang. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Building Models for Marketing Decisions

   Av Peter S.H. Leeflang, Dick R. Wittink m. fl.

   Inbunden, 2000

   4501 kr

   Lägg i varukorg

   The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be …