Pallavi Mishra – författare & böcker

Nyhet

Reshaping Corporate Communication

Innovative Tools and Techniques

Inbunden, Engelska, 2026

2 195 kr

Skickas inom 10-15 vardagar

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

Nyhet

Reshaping Corporate Communication

Innovative Tools and Techniques

AvTanushri Mukherjee,Pallavi Mishra

Häftad, Engelska, 2026

600 kr

Skickas inom 10-15 vardagar

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

Global and Local Trends in Media Innovation and Entrepreneurship

AvPallavi Mishra,Manju Kaushik

Inbunden, Engelska, 2026

2 435 kr

Skickas inom 10-15 vardagar

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide. The book offers readers a clear understanding of how emerging technologies—such as VR, AR, AI, the metaverse, and OTT platforms—are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.

Global and Local Trends in Media Innovation and Entrepreneurship

AvManju Kaushik,Pallavi Mishra

E-bok

PDF, Engelska, 2026

831 kr

Läs direkt efter köp

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide.

The book offers readers a clear understanding of how emerging technologiesâ€”such as VR, AR, AI, the metaverse, and OTT platformsâ€”are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.

A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.

Global and Local Trends in Media Innovation and Entrepreneurship

AvManju Kaushik,Pallavi Mishra

E-bok

Engelska, 2026

831 kr

Läs direkt efter köp

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide.

The book offers readers a clear understanding of how emerging technologiesâ€”such as VR, AR, AI, the metaverse, and OTT platformsâ€”are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.

A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.

Reshaping Corporate Communication

Innovative Tools and Techniques

AvPallavi Mishra,Tanushri Mukherjee

E-bok

PDF, Engelska, 2026

706 kr

Läs direkt efter köp

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

Reshaping Corporate Communication

Innovative Tools and Techniques

AvPallavi Mishra,Tanushri Mukherjee

E-bok

Engelska, 2026

706 kr

Läs direkt efter köp

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

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Pallavi Mishra – författare

Reshaping Corporate Communication

Reshaping Corporate Communication

Global and Local Trends in Media Innovation and Entrepreneurship

Global and Local Trends in Media Innovation and Entrepreneurship

Global and Local Trends in Media Innovation and Entrepreneurship

Reshaping Corporate Communication

Reshaping Corporate Communication

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