Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.

• 1. Applications of AI Reshaping Media Industry: With Special Reference to Public Relations 2. Trends of Immersive Technology: Redefining Media and Entertainment 3. Emerging Hegemony of Over-the-top Business in India 4. The Future of Journalism with Metaverse: Exploring Potential Legal Issues and Policy Considerations 5. New Media and Technology 6. Open AI and Content Innovation 7. OTT Platforms: A Framework of Streaming Media 8. Social Networking Sites & Online Social Gaming 9. The Role of AI in Video Technologies 10. Intersectional Realities: LGBTQIA+ and Minorities in OTT Media. Index

Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.

• 1. Applications of AI Reshaping Media Industry: With Special Reference to Public Relations 2. Trends of Immersive Technology: Redefining Media and Entertainment 3. Emerging Hegemony of Over-the-top Business in India 4. The Future of Journalism with Metaverse: Exploring Potential Legal Issues and Policy Considerations 5. New Media and Technology 6. Open AI and Content Innovation 7. OTT Platforms: A Framework of Streaming Media 8. Social Networking Sites & Online Social Gaming 9. The Role of AI in Video Technologies 10. Intersectional Realities: LGBTQIA+ and Minorities in OTT Media. Index

Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.

• 1. Applications of AI Reshaping Media Industry: With Special Reference to Public Relations 2. Trends of Immersive Technology: Redefining Media and Entertainment 3. Emerging Hegemony of Over-the-top Business in India 4. The Future of Journalism with Metaverse: Exploring Potential Legal Issues and Policy Considerations 5. New Media and Technology 6. Open AI and Content Innovation 7. OTT Platforms: A Framework of Streaming Media 8. Social Networking Sites & Online Social Gaming 9. The Role of AI in Video Technologies 10. Intersectional Realities: LGBTQIA+ and Minorities in OTT Media. Index