Pamela Benoit – författare
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2 produkter
Persuasive Messages
The Process of Influence
Av William Benoit, Pamela Benoit
Inbunden, 2007
1415 kr
Lägg i varukorg
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion …
Persuasive Messages
The Process of Influence
Av William Benoit, Pamela Benoit
Häftad, 2007
759 kr
Lägg i varukorg
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion …