William Benoit – författare
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3 produkter
Persuasive Messages
The Process of Influence
Av William Benoit, Pamela Benoit
Inbunden, 2007
1415 kr
Lägg i varukorg
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion …
Persuasive Messages
The Process of Influence
Av William Benoit, Pamela Benoit
Häftad, 2007
759 kr
Lägg i varukorg
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion …
Candidates in Conflict
Persuasive Attack and Defense in the 1992 Presidential Debates
Av William Benoit, William Wells
Häftad, 1996
331 kr
Tillfälligt slut
This text provides a perspective for understanding presidential debates by analyzing the debates in 1992 among candidates Bill Clinton, George Bush and Ross Perot. It argues that candidates are able either to undermine or to preserve the vital issues of personal credibility and policy matters.
