Pan Shan Ling - Böcker

This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems.Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities.This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.

The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.