Pat Hutchinson – författare

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch.

This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also

contains easy to follow exercises and tips to practice in real situations.

This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively.

Focusing on the sales person as facilitator, this book will also:-

- Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them.

- Enable readers to read and utilise a prospect’s buying and decision making patterns.

- Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

In this new workbook, NLP trainers, David Molden and Pat Hutchinson, have gathered the very best NLP techniques from years of teaching and training people from all walks of life. Each exercise has been chosen for maximum impact to ensure brilliant results, every time.

Designed as a complete, step-by-step programme, it details every core aspect of NLP, from creating compelling outcomes and changing old habits right through to personal strategies for success and modelling excellence. Ideal for personal or professional use, it provides an invaluable resource to help you or your clients achieve their very best in life.