Patrick Field - Böcker

Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and Patrick Field analyze scores of both private and public-sector cases, as well as crisis scenarios such as the Alaskan oil spill, the silicone breast implant controversy, and nuclear plant malfunction at Three Mile Island. They show how resistance to both public and private initiatives can be overcome by a mutual gains approach involving face-to-face negotiation, a strategy applied successfully by over fifteen hundred executives and officials who have attended Professor Susskind's MIT-Harvard "Angry Public" seminars.Susskind and Field outline the six key elements of this approach in order to help business and government leaders negotiate, rather than fight, with their critics. In the process, they show how to identify who the public is, whose concerns to address first, which people and organizations must be convinced of the legitimacy of action taken, and how to assess and respond to different types of anger effectively. Acknowledging the crucial role played by the media in shaping public perception and understanding, Susskind and Field suggest a way to develop media interaction which is consistent with the six mutual gains principles, and also discuss the type of leadership that corporate and government managers must provide in order to combine these ideas into a useful whole.We all need to be concerned about a society in which the public's concerns, fears and anger are not adequately addressed. When corporate and government agencies must spend crucial time and resources on rehashing and defending each decision they make, a frustrated and angry public contributes to the erosion of confidence in our basic institutions and undermines our competitiveness in the international marketplace. In this valuable book, Susskind and Field have produced a strong, clear framework which will help reduce these hidden costs for hundreds of executives, managers, elected and appointed officials, entrepreneurs, and the public relations, legal and other professionals who advise them.

Drawing on research from the New England Climate Adaptation Project, “Managing Climate Risks for Coastal Communities” introduces a framework for building local capacity to respond to climate change. The authors maintain that local climate adaptation efforts require collective commitments to risk management, but that many communities are not ready to take on the challenge and urgently need enhanced capacity to support climate adaptation planning. To this end, the book offers statistical assessments of one readiness enhancement strategy, using tailored role-play simulations as part of a broader engagement approach. It also introduces methods for forecasting local climate change risks, as well as for evaluating the social and political context in which collective action must take place. With extensive illustration and example engagement materials, this volume is tailored for use by researchers, policy makers and practitioners.

Drawing on research from the New England Climate Adaptation Project, “Managing Climate Risks for Coastal Communities” introduces a framework for building local capacity to respond to climate change. The authors maintain that local climate adaptation efforts require collective commitments to risk management, but that many communities are not ready to take on the challenge and urgently need enhanced capacity to support climate adaptation planning. To this end, the book offers statistical assessments of one readiness enhancement strategy, using tailored role-play simulations as part of a broader engagement approach. It also introduces methods for forecasting local climate change risks, as well as for evaluating the social and political context in which collective action must take place. With extensive illustration and example engagement materials, this volume is tailored for use by researchers, policy makers and practitioners.

Resolving Land and Energy Conflicts studies energy in the landscape across gas and oil, wind, transmission and nuclear waste disposal. The authors are particularly interested in the conflicts that emerge from specific sites and proposals as well as how this unique land use plays out in terms of conflict and resolution across scales and jurisdictions while touching on broader issues of policy and values. Resolving Land and Energy Conflicts briefly explains the general context around the energy type; the impacts and conflicts that have arisen given this context; the role laws, rules and jurisdictions play in mitigating, resolving or creating more conflict; and the ways in which communication, collaboration and conflict resolution have been or could be used to ameliorate the conflicts that inevitably arise.