Patrick Rössler – författare

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects researchCovers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the fieldFeatures over 200 entries contributed by leading international scholars in their associated fieldsOffers invaluable insights to for students, scholars and professionals  studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

Herbert Bayer was one of the most extraordinary artists associated with the Bauhaus school. A true multimedia artist, he united graphic design, art, and architecture in a unique style that came to represent the bold aesthetic approach of the movement. A teacher with the school until 1928, Bayer went on to become a highly successful graphic designer in Germany, and later one of the most prominent figures in the 20th-century art scene of the United States.This broad biographical account, which presents previously unseen archival photographs and episodes from the life of Bayer and other influential Bauhaus artists such as Walter Gropius, Marcel Breuer and László Moholy-Nagy, follows Bayer through the Weimar Republic, Nazi Germany and finally to his exile in the United States. Specifically, Patrick Rössler reveals for the first time Bayer''s unique experience of 1930s Germany, where, with his commercial and artistic life shattered by terror and censorship, he distracted himself with leading a hedonistic life. Shining a light on Bayer''s time in Berlin during the Weimar Republic, and his route out of the Nazi state, Rössler provides rich new insights into how Bauhaus artists navigated a protracted period of social upheaval and dictatorship, where commercial success was fraught with a deep hostility towards the regime and the temptations of emigration.Revealing the tensions of an avant-garde artist struggling to practice during a period of repression, Herbert Bayer, Graphic Designer speaks to both the memory of those who left Nazi Germany, but also the perseverance of artists and intellectuals throughout history who have worked under authoritarian regimes. Drawing on never before interpreted documents, letters and archival material, Rössler tells Bayer''s compelling story – documenting the life of a unique artist and offering a valuable contribution to research in émigré experiences.

Herbert Bayer was one of the most extraordinary artists associated with the Bauhaus school. A true multimedia artist, he united graphic design, art, and architecture in a unique style that came to represent the bold aesthetic approach of the movement. A teacher with the school until 1928, Bayer went on to become a highly successful graphic designer in Germany, and later one of the most prominent figures in the 20th-century art scene of the United States.This broad biographical account, which presents previously unseen archival photographs and episodes from the life of Bayer and other influential Bauhaus artists such as Walter Gropius, Marcel Breuer and László Moholy-Nagy, follows Bayer through the Weimar Republic, Nazi Germany and finally to his exile in the United States. Specifically, Patrick Rössler reveals for the first time Bayer''s unique experience of 1930s Germany, where, with his commercial and artistic life shattered by terror and censorship, he distracted himself with leading a hedonistic life. Shining a light on Bayer''s time in Berlin during the Weimar Republic, and his route out of the Nazi state, Rössler provides rich new insights into how Bauhaus artists navigated a protracted period of social upheaval and dictatorship, where commercial success was fraught with a deep hostility towards the regime and the temptations of emigration.Revealing the tensions of an avant-garde artist struggling to practice during a period of repression, Herbert Bayer, Graphic Designer speaks to both the memory of those who left Nazi Germany, but also the perseverance of artists and intellectuals throughout history who have worked under authoritarian regimes. Drawing on never before interpreted documents, letters and archival material, Rössler tells Bayer''s compelling story – documenting the life of a unique artist and offering a valuable contribution to research in émigré experiences.

Herbert Bayer was one of the most extraordinary artists associated with the Bauhaus school. A true multimedia artist, he united graphic design, art, and architecture in a unique style that came to represent the bold aesthetic approach of the movement. A teacher with the school until 1928, Bayer went on to become a highly successful graphic designer in Germany, and later one of the most prominent figures in the 20th-century art scene of the United States.This broad biographical account, which presents previously unseen archival photographs and episodes from the life of Bayer and other influential Bauhaus artists such as Walter Gropius, Marcel Breuer and László Moholy-Nagy, follows Bayer through the Weimar Republic, Nazi Germany and finally to his exile in the United States. Shining a light on Bayer’s time in Berlin during the Weimar Republic, and his route out of the Nazi state, Rössler provides rich new insights into how Bauhaus artists navigated a protracted period of social upheaval and dictatorship, where commercial success was fraught with a deep hostility towards the regime and the temptations of emigration.Revealing the tensions of an avant-garde artist struggling to practice during a period of repression, Herbert Bayer, Graphic Designer speaks to both the memory of those who left Nazi Germany, but also the perseverance of artists and intellectuals throughout history who have worked under authoritarian regimes. Drawing on never before interpreted documents, letters and archival material, Rössler tells Bayer’s compelling story – documenting the life of a unique artist and offering a valuable contribution to research in émigré experiences.

A century after the Bauhaus’s founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus’s founding and beyond.

A century after the Bauhaus’s founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus’s founding and beyond.

A century after the Bauhaus''s founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus''s founding and beyond.

A century after the Bauhaus''s founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus''s founding and beyond.

Forty-five key women of the Bauhaus movement.Bauhaus Women: A Global Perspective reclaims the other half of Bauhaus history, yielding a new understanding of the radical experiments in art and life undertaken at the Bauhaus and the innovations that continue to resonate with viewers around the world today. The story of the Bauhaus has usually been kept narrow, localised to its original time and place and associated with only a few famous men such as Walter Gropius, Marcel Breuer, Paul Klee, Wassily Kandinsky and László Moholy-Nagy. Bauhaus Women: A Global Perspective bursts the bounds of this slim history by revealing fresh Bauhaus faces: Forty-five Bauhaus women unjustifiably forgotten by most history books. This book also widens the lens to reveal how the Bauhaus drew women from many parts of Europe and beyond, and how, through these cosmopolitan female designers, artists and architects, it sent the Bauhaus message out into the world and to a global audience.

Forty-five key women of the Bauhaus movement.Bauhaus Women: A Global Perspective reclaims the other half of Bauhaus history, yielding a new understanding of the radical experiments in art and life undertaken at the Bauhaus and the innovations that continue to resonate with viewers around the world today. The story of the Bauhaus has usually been kept narrow, localised to its original time and place and associated with only a few famous men such as Walter Gropius, Marcel Breuer, Paul Klee, Wassily Kandinsky and László Moholy-Nagy. Bauhaus Women: A Global Perspective bursts the bounds of this slim history by revealing fresh Bauhaus faces: Forty-five Bauhaus women unjustifiably forgotten by most history books. This book also widens the lens to reveal how the Bauhaus drew women from many parts of Europe and beyond, and how, through these cosmopolitan female designers, artists and architects, it sent the Bauhaus message out into the world and to a global audience.

Die Medien bestimmen die Themen der öffentlichen Tagesordnung - in der Kommunikationsforschung wird die Agenda-Setting-Hypothese oft als bewiesene Tatsache gehandelt. Eine kritische Durchsicht der über zweihundert empirischen Studien zeigt jedoch, daß die Aussagekraft vieler Arbeiten durch methodische Restriktionen eingeschränkt ist und die Gefahr des "ökologischen Fehlschlusses" birgt. Ein umfangreiches Forschungsprojekt vor dem Hintergrund der deutschen Wiedervereinigung weist unterschiedliche Thematisierungsmechanismen auf individueller und gesellschaftlicher Ebene nach; insbesondere gewinnt das persönliche Kommunikationsnetzwerk erheblichen Einfluß auf die Rekonstruktion von Themenrelevanz.

Bei der Online-Kommunikation handelt es sich nicht um ein "neues Medium" im ublichen Sinn. Vielmehr vereint der Cyberspace weltweiter Datennetze die Aneignungs- und Anwendungsformen klassischer Medien und erweitert diese um neuartige, online-spezifische Optionen. Dies fordert auch die Medienwirkungsforschung heraus: Sind ihre klassischen Erklarungsmodelle auch in einer veranderten Kommunikationslandschaft noch gultig? Welche neuen Wirkungspotentiale entstehen, und wie schlagt sich dieser Wandel im Zusammenspiel der medialen Kanale nieder? Dieser Band analysiert die Nutzung und die Wirkung von Online-Kommunikation aus der Perspektive verschiedener Forschungsdisziplinen und prasentiert empirische Befunde aus nationalen und internationalen Studien. "(...) Das Buch liefert eine Reihe von aussagefahigen Erklarungsmodellen fur die veranderte Kommunikationslandschaft und vermittelt einen gescharften Blick auf wesentliche Kommunikationsmodi des Internet." sage & schreibe, 1/2-99

Unter dem Eindruck der Dynamik aktueller technologischer Innovationen im Übergang zur Mediengesellschaft geraten die herkömmlichen Strukturen und Prozesse der politischen Meinungs- und Willensbildung immer mehr unter Anpassungsdruck. Das gilt sowohl für die zentralen politischen Akteure wie Regierung und Verwaltung, Parteien und Verbände als auch für Presse und Rundfunk. Die räumliche, zeitliche und soziale Entgrenzung der medialen Kommunikationsströme, die wachsende Differenzierung herkömmlicher Rollenzuweisungen, neue Berufsbilder und eine verstärkte Internationalisierung, Expansion und Kommerzialisierung des Mediensystems tun ein Übriges, um die bisherige Balance zwischen Politik und Massenkommunikation gründlich zu verändern. Ein aktueller Blick über das Forschungsfeld politischer Kommunikation macht deutlich, dass die skizzierten Wandlungsprozesse in den Rahmenbedingungen von der Politikwissenschaft bislang nur in groben Zügen und eher eklektisch als systematisch zum Gegenstand theoretischer Überlegungen und empirischer Forschung gemacht worden sind.

Empirische Forschung auf Basis standardisierter Verfahren greift häufig auf einen Satz von Konstrukten zurück, die immer wieder benötigt werden. Für deren Operationalisierung werden Skalen entwickelt, die regelmäßig eingesetzt und validiert werden. Dieses erste Skalenhandbuch für die deutschsprachige Kommunikations- und Medienforschung enthält Angaben zu mehr als 50 Skalen unterschiedlichster Forschungsfelder. Zu jeder Skala sind - neben ihrem exakten Wortlaut - ausführliche Angaben zur theoretischen Einbettung des jeweiligen Instruments, seinen Einsatzmöglichkeiten in der Forschung und seiner Validierung enthalten.

Der Band versammelt erstmals Replikationsstudien aus dem Gebiet der empirischen Kommunikationsforschung, die verschiedene Forschungsfelder adressieren: politische Kommunikation, Unterhaltungsforschung, Mediennutzung und -wirkung, Persuasionsforschung, Gesundheitskommunikation. Dabei werden Befunde klassischer Untersuchungen unter neuen medialen Bedingungen überprüft und fortgeschrieben.