Patrik Aspers – författare

Den här boken är en hyllning till skönlitteraturens rikedom och till den sociologiska fantasin.

Skönlitteraturen illustrerar samhällsvetenskapliga kärnresonemang, den väcker nya frågor om människans existentiella villkor och den sprider nytt ljus över vårt sätt att se på världen. Men trots att samhällsvetenskapen kan sägas ha uppstått under samma epok som den moderna litteraturen, och trots att de har fascinationen inför samhället och det s­ociala samspelet gemensamt, så har skönlitteraturen märkligt nog inte någon naturlig plats i samhällsvetarens verktygslåda.

Sociologi genom litteratur tjänar både som en reflektion över samhällsvetenskapens egenart och som en inbjudan till samhällsvetare att använda skönlitteraturen som ett fönster mot den sociala verkligheten.

Bokens redaktörer, Christofer Edling och Jens Rydgren, är professorer i sociologi vid Lunds respektive Stockholms universitet. Författarna representerar flera generationer av i dag verksamma svenska sociologer.

Medverkande författare: Ola Agevall, Göran Ahrne, Patrik Aspers, Reza Azarian, Paavo Bergman, Stina Bergman Blix, Alexandra Bogren, Christofer Edling, Hedvig Ekerwald, Marie Evertsson, Mats Franzén, Magnus Haglunds, Carl-Göran Heidegren, Antoinette Hetzler, Bo Isenberg, Magnus Karlsson, Jonas Lindström, Gunnar Olofsson, Anders Persson, Abby Peterson, Jens Rydgren, Lambros Roumbanis, Lisbeth Stenberg, Lotta Stern, Mikaela Sundberg, Stefan Svallfors, Richard Swedberg, Maria Törnqvist, Denny Vågerö, Åsa Wettergren, Malin Åkerström.

Aspers starts by defining what a market actually is, analyzing its essential elements as well as its necessary preconditions and varied consequences. An important theme in the book is that a whole host of markets are embedded within one other and in social life at large, and Aspers discusses these in the context of other forms of economic coordination, such as networks and organizations. Combining theory with empirical examples, the book cuts to the core of understanding how different markets function, the role they have played in history, and how they come into being.

This accessible and theoretically rich book will be essential reading for upper-level students seeking to make sense of markets and their complex role in social life.

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such as advertising, modelling, art, music and more, can be viewed.

The main thrust of this groundbreaking book, is in developing a theory for these cultural markets, characterized by insecurity, and where status and aesthetic diversity generate order and price differentiation. In these industries, services and products are offered that are a mix of the aesthetic and the economic, and for fashion photographers such as those studied here, it is necessary to carefully position themselves in the market by developing unique photographic styles and separating themselves from competitors.

Yet the markets in which these industries operate differ from the type of exchange markets depicted by neoclassical economists, and therefore cannot be considered using such modes of analysis. Instead Aspers conducts his study using empirical phenomenology, an original approach presented here for the first time, which can be easily used in other empirical studies. He draws on original empirical material; participant observation and interviews generated in New York and Stockholm; which bring a depth of analysis and a relevance to this book which academics, researchers and those with a vested interest in such industries will value.

Written by one of the world''s brightest young economic sociologists, this fascinating book (previously published in Sweden and enthusiastically received) is endorsed by recognized industry authorities. A noteworthy book, it provides a foothold in the burgeoning sub discipline of economic sociology, and a significant analysis of the economics of the fashion photography industry.

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such as advertising, modelling, art, music and more, can be viewed.

The main thrust of this groundbreaking book, is in developing a theory for these cultural markets, characterized by insecurity, and where status and aesthetic diversity generate order and price differentiation. In these industries, services and products are offered that are a mix of the aesthetic and the economic, and for fashion photographers such as those studied here, it is necessary to carefully position themselves in the market by developing unique photographic styles and separating themselves from competitors.

Yet the markets in which these industries operate differ from the type of exchange markets depicted by neoclassical economists, and therefore cannot be considered using such modes of analysis. Instead Aspers conducts his study using empirical phenomenology, an original approach presented here for the first time, which can be easily used in other empirical studies. He draws on original empirical material; participant observation and interviews generated in New York and Stockholm; which bring a depth of analysis and a relevance to this book which academics, researchers and those with a vested interest in such industries will value.

Written by one of the world''s brightest young economic sociologists, this fascinating book (previously published in Sweden and enthusiastically received) is endorsed by recognized industry authorities. A noteworthy book, it provides a foothold in the burgeoning sub discipline of economic sociology, and a significant analysis of the economics of the fashion photography industry.

For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers'' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers'' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.

Unser Leben wird von Märkten bestimmt. Sie sind für die kapitalistischen Volkswirtschaften weltweit konstitutiv und haben von Anfang an viele öffentliche Debatten ausgelöst. Während Märkte für die Einen der unübertroffene Modus der Handlungskoordination sind, werden sie von Anderen als Quelle vieler gesellschaftlicher Übel eingestuft und bekämpft. Dieses Buch vereint das Wissen über Märkte von Soziologie, Ökonomie und Anthropologie und untersucht systematisch die verschiedenen Formen von Märkten, denen wir täglich in unserem Leben begegnen.