Paul Grainge - Böcker

Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, brand advertising, and movie colorization, this volume examines the resurgence of the black and white image in the 1990s. At a time when American culture was undergoing both diversification and demystification, the black and white image became the expression of nostalgia as a cultural style and was strategically used in the media to visualize a sense of American memory, heritage, and identity. Challenging the current definition of nostalgia as a mood connected to longing and loss, the author presents it as a cultural mode that commodifies and aestheticizes memory. By examining the politics of stylized nostalgia, this volume provides new insight into the construction, representation, and preservation of American national memory at the turn of the 20th century.

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

One of the first books to put memory at the centre of analysis when exploring the relationship between film culture and the past. Provides a sustained, interdisciplinary perspective on memory and film from early cinema to the present, drawing from film studies, American studies and cultural studies. Adopts a resolutely cultural perspective and unlike psychoanalytic or formalist approaches to memory, explores questions of culture, power and identity. Contributes to the growing debate about the status and function of the past in cultural life and discourse, discussing issues of memory in film, and of film as memory. Considers such well known films as Forrest Gump, Pleasantville, and Jackie Brown.

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day. The book is arranged chronologically, and each chapter contains an introduction by the editors on the key developments within the period, followed by a classic piece of historical research about that period. Various types of film history are undertaken in the articles, so that students can become familiar with different types of film historical research. For example, topics include the history of audiences; exhibition; marketing; censorship; aesthetic history; political history; and historical reception studies. The book is therefore designed to provide students with a narrative history spine while simultaneously introducing them to different approaches to the study and research of film history. Concentrating on the plurality of the ‘historical turn’ in film studies, this book demonstrates that film history is, and should be, about more than simply key films, directors and movements.Key features*Contains a preface that explains the structure and organisation of the book*Chapter introductions provide a chronological sense of international developments*Includes key articles of film history that illustrate differences in methodological approach, and which are devoted both to America and to a wide range of non-American contexts

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day. The book is arranged chronologically, and each chapter contains an introduction by the editors on the key developments within the period, followed by a classic piece of historical research about that period. Various types of film history are undertaken in the articles, so that students can become familiar with different types of film historical research. For example, topics include the history of audiences; exhibition; marketing; censorship; aesthetic history; political history; and historical reception studies. The book is therefore designed to provide students with a narrative history spine while simultaneously introducing them to different approaches to the study and research of film history. Concentrating on the plurality of the ‘historical turn’ in film studies, this book demonstrates that film history is, and should be, about more than simply key films, directors and movements.Key features*Contains a preface that explains the structure and organisation of the book*Chapter introductions provide a chronological sense of international developments*Includes key articles of film history that illustrate differences in methodological approach, and which are devoted both to America and to a wide range of non-American contexts

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of speed, spoilers and cylinders to explore the small screen intimacy of cars - the way people interact, sing and dwell in the habitat of automobiles. Considering the industrial, cultural and aesthetic relation between TV and cars, Grainge examines how comedy entertainment such as sitcoms, talk shows, web series and vlogs have been drawn to the practice of ‘passengering’.Getting under the bonnet of popular ‘drive-and-talk’ series like The Trip, Carpool Karaoke, Peter Kay’s Car Share and Comedians in Cars Getting Coffee, this engaging interdisciplinary excursion finds new ways to look at both television and the social life of cars.

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of speed, spoilers and cylinders to explore the small screen intimacy of cars - the way people interact, sing and dwell in the habitat of automobiles. Considering the industrial, cultural and aesthetic relation between TV and cars, Grainge examines how comedy entertainment such as sitcoms, talk shows, web series and vlogs have been drawn to the practice of ‘passengering’.Getting under the bonnet of popular ‘drive-and-talk’ series like The Trip, Carpool Karaoke, Peter Kay’s Car Share and Comedians in Cars Getting Coffee, this engaging interdisciplinary excursion finds new ways to look at both television and the social life of cars.