Paul Herbig – författare
Visar alla böcker från författaren Paul Herbig. Handla med fri frakt och snabb leverans.
7 produkter
Innovation Matrix
Culture and Structure Prerequisites to Innovation
Av Paul Herbig
Inbunden, 1994
1066 kr
Lägg i varukorg
A nation's culture and structure influence the type and degree of innovation achievable within its society. Routes exist for any nation, regardless of its structural or cultural elements, to achieve innovative success and economic development. Clear, concise prescriptions are given to enable …
Handbook of Cross-Cultural Marketing
Av Paul Herbig, Erdener Kaynak
E-bok, 2014
1480 kr
Lägg i varukorg
Going global can be risky business if you don''t divest yourself of your ethnocentric thinking. You have to take into consideration your new market''s language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural …
Handbook of Cross-Cultural Marketing
Av Paul Herbig, Erdener Kaynak
E-bok, 2014
1480 kr
Lägg i varukorg
Going global can be risky business if you don''t divest yourself of your ethnocentric thinking. You have to take into consideration your new market''s language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural …
Marketing Japanese Style
Av Paul Herbig
Inbunden, 1995
1099 kr
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The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead …
Cross-Cultural Business Negotiations
Av Donald W. Hendon, Rebecca A. Hendon m. fl.
Inbunden, 1996
1099 kr
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Cross-cultural business negotiations are an important part of international business. Much business has been lost overseas due to miscalculations caused by cultural differences. Negotiating is a lengthy, difficult process by itself; but, when one adds the cultural aspect it becomes extremely …
Handbook of Cross-Cultural Marketing
Av Erdener Kaynak, Paul Herbig
Inbunden, 1997
1247 kr
Tillfälligt slut
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural …
Handbook of Cross-Cultural Marketing
Av Erdener Kaynak, Paul Herbig
Häftad, 1997
1198 kr
Tillfälligt slut
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural …
