Paul Luna - Böcker

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style .In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.

This new handbook takes the broadest possible view of typography, defining it as ‘design for reading’. It considers all kinds of reading matter and visual communication systems; digital, environmental, printed, and produced by hand.By offering a rich collection of texts that are genuinely international in authorship and in scope, it seeks to rebalance the Western bias of so many books on the subject. It gives space to new voices and emerging standpoints about the global nature of design, the needs of particular communities of readers, and about the need for inclusivity and historical understanding in design practice and research.Thirty-seven chapters by forty-three contributors show the interdisciplinary range of research in typography today, exemplifying the relationship between history, theory, and practice that is at the heart of the discipline. They feature over 500 illustrations, mostly in colour, and full bibliographic references.Topics include:Typography and sociolinguisticsFrameworks for considering scripts and multilingual documentsHistorical and contemporary Arabic-script typographic practiceDesigning fonts for marginalized communities in Asia, Africa, and North AmericaThe earliest movable type in China in the tenth centuryUnderstanding Japanese and Korean typographyApproaches to legibilityWestern influence on the typography of indigenous writing systemsPolitical and technological factors that shape typographyExperimental and commercial publishing contextsThe type design industry todayTypography in the environment