Paul Skinner – författare

'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry's'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to:· Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. · Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. · De-couple your potential for growth from the level of resource your organization controls.This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

Unlock greater profits. Empower happier and more engaged staff. Foster loyalty and connection with customers. Save your business... and the world. How? It all starts with a Purpose Upgrade.History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important problems.It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by 'repurposing' and revitalising the activities they engage in.Meet the social entrepreneur who repurposed the previously 'boring' trade in office supplies to fund micro-finance initiatives that reach millions of the people most exposed to poverty, so that 'even a bad day at the office saves lives'.Learn how the leaders of a coal-mining business repurposed their enterprise first as an industrial chemicals company and then more spectacularly as a sustainable living business, generating unprecedented shareholder returns by aligning their objectives with the United Nations Sustainable Development Goals. They are now changing the lives of smallholder farmers, re-directing the food system to a more sustainable model, and harnessing the power of the world's biggest brands to provide more nutritious food on a healthier planet. And, most importantly, discover a unique methodology that you can use to make a Purpose Upgrade an always-available event at any level of your own enterprise.There has never been a more urgent need to change our businesses to save the world or a more opportune time to change the world to save our businesses.