Per Skalen – författare
Visar alla böcker från författaren Per Skalen. Handla med fri frakt och snabb leverans.
4 produkter
Marketing Discourse
A Critical Perspective
Av Markus Fellesson, Martin Fougere m. fl.
E-bok, 2007
243 kr
Lägg i varukorg
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …
Marketing Discourse
A Critical Perspective
Av Markus Fellesson, Martin Fougere m. fl.
E-bok, 2007
236 kr
Lägg i varukorg
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …
Managing Service Firms
The Power of Managerial Marketing
Av Per Skalen
E-bok, 2011
339 kr
Lägg i varukorg
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a …
Managing Service Firms
The Power of Managerial Marketing
Av Per Skalen
E-bok, 2011
339 kr
Lägg i varukorg
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a …
