Peter J. Danaher – författare
Visar alla böcker från författaren Peter J. Danaher. Handla med fri frakt och snabb leverans.
3 produkter
Advanced Media Planning
Av John R. Rossiter, Peter J. Danaher
Inbunden, 1998
1126 kr
Lägg i varukorg
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a …
Advanced Media Planning
Av Peter J. Danaher, John R. Rossiter
E-bok, 2011
1502 kr
Lägg i varukorg
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand''s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a …
Advanced Media Planning
Av John R. Rossiter, Peter J. Danaher
Häftad, 2012
1126 kr
Lägg i varukorg
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a …
