John R. Rossiter – författare
Visar alla böcker från författaren John R. Rossiter. Handla med fri frakt och snabb leverans.
8 produkter
Advanced Media Planning
Av John R. Rossiter, Peter J. Danaher
Inbunden, 1998
1126 kr
Lägg i varukorg
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a …
Measurement for the Social Sciences
The C-OAR-SE Method and Why It Must Replace Psychometrics
Inbunden, 2010
1062 kr
Lägg i varukorg
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; …
Measurement for the Social Sciences
The C-OAR-SE Method and Why It Must Replace Psychometrics
E-bok, 2010
1418 kr
Lägg i varukorg
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; …
Advanced Media Planning
Av Peter J. Danaher, John R. Rossiter
E-bok, 2011
1502 kr
Lägg i varukorg
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand''s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a …
Advanced Media Planning
Av John R. Rossiter, Peter J. Danaher
Häftad, 2012
1126 kr
Lägg i varukorg
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a …
Measurement for the Social Sciences
The C-OAR-SE Method and Why It Must Replace Psychometrics
Häftad, 2014
1062 kr
Lägg i varukorg
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; …
Marketing Communications
Objectives, Strategy, Tactics
Av John R Rossiter, Larry Percy m. fl.
Häftad, 2018
1069 kr
Lägg i varukorg
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing …
Marketing Communications
Objectives, Strategy, Tactics
Av Lars Bergkvist, Larry Percy m. fl.
E-bok, 2018
890 kr
Lägg i varukorg
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing …
