Larry Percy – författare
Visar alla böcker från författaren Larry Percy. Handla med fri frakt och snabb leverans.
13 produkter
Strategic Brand Management
Av Richard Rosenbaum-Elliott, Larry Percy m. fl.
Häftad, 2018
857 kr
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A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider …
Strategic Advertising Management
Av Larry Percy, Richard Rosenbaum-Elliott
Häftad, 2021
857 kr
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication …
Strategic Integrated Marketing Communications
Av Larry Percy
Inbunden, 2023
2824 kr
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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for …
Strategic Integrated Marketing Communications
Av Larry Percy
Häftad, 2023
771 kr
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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for …
Strategic Integrated Marketing Communications
Av Larry Percy
E-bok, 2023
910 kr
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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for …
Strategic Integrated Marketing Communications
Av Larry Percy
E-bok, 2023
910 kr
Lägg i varukorg
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for …
Marketing Research That Pays Off
Case Histories of Marketing Research Leading to Success in the Marketplace
Av Larry Percy, William Winston
E-bok, 2014
1071 kr
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From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has …
Marketing Research That Pays Off
Case Histories of Marketing Research Leading to Success in the Marketplace
Av Larry Percy, William Winston
E-bok, 2014
1106 kr
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From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has …
Marketing Communications
Objectives, Strategy, Tactics
Av John R Rossiter, Larry Percy m. fl.
Häftad, 2018
1069 kr
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing …
Marketing Communications
Objectives, Strategy, Tactics
Av Lars Bergkvist, Larry Percy m. fl.
E-bok, 2018
890 kr
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing …
Marketing Research That Pays Off
Case Histories of Marketing Research Leading to Success in the Marketplace
Av William Winston, Larry Percy
Häftad, 1997
923 kr
Tillfälligt slut
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has …
Marketing Research That Pays Off
Case Histories of Marketing Research Leading to Success in the Marketplace
Av William Winston, Larry Percy
Inbunden, 1997
2548 kr
Tillfälligt slut
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has …
